Dogbert "writes" a new book on "Chronic Cubicle Syndrome: If You Think You've Got It, You've Got It" which becomes a best seller. The Pointy-Haired Boss sees this as a market opportunity for the company to come up with a new product. Dilbert is put in charge of developing the product that will fight this dreaded affliction, that is after they find some "favorable facts" that will justify their product. Meanwhile, Dogbert begins marketing his "Secret Juice Formula" which is believed to help fight the symptoms of "Chronic Cubicle Syndrome". Dilbert struggles to develop a product to combat a condition that doesn't exist, but eventually he hits upon the idea for "Shock Pants". Of course marketing decides that the voltage on these pants should be turned up and people are getting hurt. With the threat of lawsuits pending Dilbert is going to be made a scapegoat unless he can come up another use for the product and target a different market. After all, it's all about marketing.