Heavyweights: Frozen Feuds: Haagen Dazs and Ben & Jerry's
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Frozen Feuds: Haagen Dazs and Ben & Jerry's
- 1.
- Season: 1
- Episode: 1
- First Aired: 9/15/2007
- Prod Code: IZ0103
An examination of the diametrical campaigns launched to achieve dominance in the high-end ice cream market. Add a recap »
- Guest Star:
- Jerry Greenfield (Himself)
- Ben Cohen (Himself)
- Andrew F. Smith (Himself)
- There is currently no trivia. Add trivia!
- Also Featured:
> Shannon Jackson Arnold – Author, Everybody Loves Ice Cream
> Dylan Lauren – CEO, Dylan's Candy Bar
> Melissa Lavigne – Director of Marketing, the Intelligence Group
> Roy Sloane – Former Häagen-Dazs Advertising Executive
> Dave Ritterbush – Senior VP of Marketing, Häagen-Dazs Ice Cream
> Andrea Strong – Writer/Creator of "The Strong Buzz.com"
> Stephanie Thompson – Brand Marketing Expert
> Gary Rogers – President, Häagen-Dazs Ice Cream
> Jon Snyder – Owner, Il Laboratorio Del Gelato
> Chet Gulland – Youth Marketing Expert, roboyouth.com
Graphics misspelled Melissa Lavigne as Levigne edit »
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Show Score
1.0
appalling
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