7mate turns up the testosterone
Australia's newest digital channel 7mate is hoping to turn Australia's blokes into couch potatoes with 24 hours of wall-to-wall entertainment.
The new channel, aimed at men aged 16 - 49, will launch with the AFL Grand Final on September 25.
The daytime schedule for 7mate will bring back classic testosterone shows including such titles as McHale's Navy, Magnum, P.I., The Rockford Files, Knight Rider, The A-Team, Quincy, M.E. and Situation Critical. Like GO! many of them will be repeated after midnight.
America's NBC Today show also makes a more profile return to the screen, set to air daily from 9am to midday, crowded against other talk shows on the box including The Morning Show, Kerri-Anne and The Circle.
But the best stuff is slated for prime time.
Comedy series Parks and Recreation is back with new episodes at 10pm Mondays.
Sci-fi fans should pencil in Thursday nights when Caprica, the spin-off from Battlestar Galactica, has its Australian premiere. It follows two clans, the Graystones and the Adamas, who live separately at opposite ends of society until they are brought together by tragedy.
It will be preceded by the free-to-air premiere of Warehouse 13, which features two Secret Service agents who find themselves abruptly "promoted' and relocated to windswept South Dakota to oversee a storage of all things supernatural, spooky and extra-terrestrial.
Also set to air is Ax Men, following loggers from the Pacific Northwest; science series The Universe; extreme reality series Nitro Circus with Travis Pastrana; the world's best freestyle motocross rider, motoring series Fifth Gear and Monster Garage; aircraft series The Boneyard; and new episodes of Mighty Ships.
Programming chief Tim Worner said "We're using the biggest sports event to launch 7mate, but this new channel will be so much more than sport. We are after the most elusive demographic in media and we think we've got the offering to get them."
7mate is a HD-only channel available on Channel 73.
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