Emmys leap into broadband

By Reuters

Jul 11, 2006

The Academy of Television Arts & Sciences has named the finalists for its 2005-06 Interactive Television Emmys, with this year's competition also recognizing television broadcast content distributed solely over broadband.

The announcements, made by ATAS Interactive Media Peer Group co-governors Brian Seth Hurst and Marcelino Ford-Livene, include online powerhouses and the new video-on-demand service Vongo and represent the growing connection between television and interactive capabilities.

"This is monumental--that any TV distribution over broadband will now be eligible across all categories for the Primetime Emmys," said Hurst, explaining that content created exclusively for the broadband platform now can compete against network content.

Finalists in the category of enhanced or interactive programming include AOL Music On Demand, from AOL/Time Warner Cable/Zetools; CNN Enhanced, CNN; DirecTV Interactive Sports, DirecTV; and TiVo Service, TiVo.

For enhanced or interactive programming-new delivery platforms, the finalists include ABC.com Full Episode Streaming Player, ABC; Danny Bowles and the Jade Treasure, Stranger Adventures, Riddle Production in Association with Red Car; MLB.TV Mosaic, MLB/Ensequence; and Vongo Video Download Service, Vongo.

ATAS' Interactive Peer Group began awarding Emmy statuettes last year. This year's finalists were chosen by members voting online for the third year.

Winners will be announced July 26 at the American Film Institute Digital Content Festival, with the winners receiving their Emmys on August 19 at the Creative Arts Awards at the Shrine Auditorium in Los Angeles.

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