News Briefs: Starz Is Releasing 50 Cent's New Drama Power on Twitter
THE POWER OF SOCIAL MEDIA
... Starz is looking to trump AMC—which recently debuted the first episode of its about-to-premiere computer drama Halt and Catch Fire on Tumblr—by premiering its upcoming series Power on Twitter. From executive producer 50 Cent of "In Da Club" fame, Power follows a club owner (Omari Hardwick) who'd like to go legit instead of being a drug kingpin. Starz will post the full pilot episode on Twitter this Sunday, June 1 at midnight, just under a one week before the show's June 7 premiere. You can even watch the first five minutes of it right now. Clearly, neither AMC nor Starz got the memo that Tumblr is for Grumpy Cat and Dylan O'Brien .GIFs and Twitter is for jokes and retweeting TV.com links. [Mashable]
... Attention ladies who would like to be the CEO of their own lives, I have FABULOUS news! Tyra Banks is returning to daytime TV with a brand-new syndicated talk show in 2015, and she promises that it will help you get there. The as-yet-untitled program will feature celebrities and experts giving lifestyle advice, but Tyra will be kind enough to allow "everyday people" on the show, too! There's no target premiere date at the moment, but please locate your fiercest face sometime between now and January so that you'll be ready when there is. [ABC via press release]
... The Simpsons has debuted a new character... in a video game. Chester Dupree is an "unemployed slacker brother-in-law to everyone's favorite laughing doctor Julius Hibbert" in The Simpsons Tapped Out. He was mentioned in the 2012 episode "Gone Abie Gone," but never appeared on screen. [Splitsider]
... I might not have been super gung-ho about Bill Lawrence's new sitcom Undateable, but the NBC comedy managed to pull in a 1.3 rating among in the 18-to-49 demographic on Thursday, which is pretty good for a summer comedy debut. In fact, it was the highest-rated premiere in five years for a summer comedy on one of the main broadcast networks. Was it the Backstreet Boys song that drew everyone in? I bet it was the Backstreet Boys song. [THR]
... If you remember the music specials Movies Rock and Fashion Rocks, then congratulations because your brain is better than mine! Your prize is that you'll know what I'm talking about when I say they're making a comeback. Last broadcast on CBS in 2007 and 2008, respectively, they'll air later this year on CBS as part of the network's attempt to bring live "event television" to your living room. Fashion Rocks will air during Fashion Week, which is scheduled to place from September 4 to September 11 and Movies Rock will air sometime in mid-December. [NY Times]
... Things are looking super good for Leith and Greer next season on Reign, because Jonathan Keltz has been upped to a series regular for Season 2! As for the ongoing dramatic love affair between Mary and Francis, I have no idea. Please stop asking. [Deadline]
... Actor and songwriter Kris Kristofferson has landed the role of President Andrew Jackson in the upcoming History miniseries Texas Rising, which explores the Texas Revolution and the rise of the infamous Texas Rangers. Jackson is a mentor to Bill Paxton's character, General Sam Houston. I hope Paxton's men are paying close attention, because if his character at any time he dons a turtleneck, it's probably a good indication that he's playing for the opposite team. [THR]
... Richard E. Grant (Doctor Who) has joined the cast of USA's six-part event series Dig, which stars Jason Isaacs as an archaeologist who uncovers a 2,000-year-old conspiracy that threatens to change history as we know it. Grant will play Ian Margrove, an archaeologist from Cambridge who's heading up a dig in Jerusalem. Following the murder of an American archaeologist, Isaac's character Peter begins to suspect that Margrove knows more than he's letting on. [THR]
... Have you ever wondered why the Emmys and Golden Globes consistently snub Game of Thrones? HBO programming boss Michael Lombardo recently spoke to EW about that very topic! He says we can chalk it up to the fact the Emmys never have and never will understand the supernatural/fantasy genre—which, as we all know, is a common belief that affects plenty of other shows and not just GoT. Right now Joss Whedon is off somewhere drinking heavily and mumbling, "I told you so!" in a voicemail to David Benioff. [EW]
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