TEN to launch Eleven in 2011

By Peter Allott

Aug 26, 2010

Tis the season for new channel announcements!

Only days have passed since Seven announced the launch of its new "bloke" channel, 7mate, and now TEN has jumped on the bandwagon, with the announcement of its new channel, to be called *drumroll* Eleven. It will replace the existing One SD.

Intended as a youth channel, with a notably upbeat programming schedule, including Everybody Loves Raymond, Sex and the City, JAG, Frasier, Judging Amy, Happy Days and MacGyver. TEN hopes that the audience interaction with the new channel will be enhanced through social-media platforms designed specifically for the new content, which will also drive advertising revenues throughout the network.

Channel TEN has had lengthy negotiations with CBS Studios International, which resulted in a joint venture to be called ElevenCo Pty Ltd, which will allow Eleven to tap into the vast resources of the CBS back catalogue.

In addition to the above shows, CBS's archives include Futurama, The Cleveland Show, Supernatural, Stargate, Dexter, Smallville, The Office, Nurse Jackie, 90210 and The Simpsons. CBS Studios is a subsidiary of CBS, which also owns TV.com.

"This new venture is an extension of our international strategy to match CBS's globally popular content with best-in-class partners," said international president of CBS Studios, Armando Nuñez.

With a line-up like this, it is hard to see how Eleven could be anything but a massive success.

Mumbrella has also reported that the launch of the new channel will also coincide with a channel shift for Neighbours, which will secure the program's future after it had recently been cast into doubt following falling ratings.

CBS has a pre-existing broadcasting relationship with TEN, which has utilised CBS's output for many years now. The arrangement had resulted in popular shows being broadcast to big success in Australia, including NCIS, NCIS: Los Angeles, Rules of Engagement and Medium.

This arrangement has now had its time-scale extended.

Surprisingly enough, Eleven will be broadcast on channel 11 and will start broadcasting in early 2011.

  • Comments (4)
Add a Comment
In reply to :
  • amazing_race Aug 28, 2010

    Cool! CBS has some great content, and I think this channel can succeed. Foxtel is still too awesome, and it has far better programming, but this channel may provide the 'weekly show' that you watch and look forward to every week.

  • kevrain Aug 28, 2010

    At least, the way things are going with these new channels, along with Go and 7TWO, the rip off cable/satelite co's. (Foxtel and Austar) will have to review their programming and stop feeding the outdated trash they do now for the premium price they charge.

  • PiperPrueLover4 Aug 26, 2010

    Yep, what VConn said.

  • VConn Aug 26, 2010

    So basically just another channel with shows deemed not good enough for the main channels and FOXTEL's rejects