Heavyweights

Big Chocolate: Mars and Hershey's

Season 1, Ep 6, Aired 9/29/07
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  • Episode Description
  • The history of American chocolate begins with the 1893 Chicago World's Fair when Milton Hershey was inspired to sell his caramel company and bring chocolate to the masses. This episode traces chocolate from that point to the present, through Hershey's and Mars timelines, looking at their different advertising hooks, a lost product placement opportunity that turned to gold for the other company, and how they're changing to meet today's consumer's more sophisticated palate.moreless

  • Cast & Crew
  • Al Roker

  • Michael Kaufman

  • Jennifer Sheppard Quinn

  • Laura Sher

  • Tsia Moses

    Segment Producer

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  • Trivia & Quotes
  • Quotes (3)

    • Gabriella Petrick: They don't want the other person or the other company to get any slight edge, and so they're extremely competitive from labels to, um, uh, cost– price points. It's extremely competitive, and they're always at one another.

    • (Discussing Hershey's supply of chocolate to the armed forces.) Mike Vaughn: So all of our soldiers and sailors coming out of World War II had grown to know and love these two chocolate products, Hershey's Bars and M&Ms. So candy played a much bigger role in their lives than prior generations.

    • Ted Allen: The Hershey's Kiss is an American icon. The experience of pulling that little wrapper thingie and unwrapping the foil, it's like a little present to yourself.

    Notes (1)

    • Also Featured: > Joan Steuer – President, Chocolate Marketing, LLC > Jay Cooper – VP of Chocolate, the Hershey Company > Matt Lewis – Co-owner, Baked > Renato Poliafito – Co-owner, Baked > Gabriella Petrick – Professor of Food Studies, New York University > Josh Friedland – Editor and Publisher, thefoodsection.com > Brice Russell – Global Chief Procurement Officer, Mars > Chris Santos – Executive Chef and Owner, Stanton Social Restaurant > Mike Vaughn – Former Advertising Executive, Ogilvy & Mather > Dylan Lauren – Chief Executive Officer, Dylan's Candy Bar > Josh Karant – Blogger, porkchop-express.blogspot.com

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