Showtime Renews Ray Donovan for Season 2
The fix is in... for Ray Donovan! Wait, I'm not even sure that makes sense. But anyway, Showtime has renewed its Hollywood "fixer" drama Ray Donovan for a second season, which makes a ton of sense, if you're Showtime. The drama set a network record for a series debut with 1.35 million viewers, and then went against the television laws of nature and drew even more viewers in its second week. Mind you, we're not looking at NCIS or even Game of Thrones numbers, but for pay-cable network Showtime, they equate to a good start for a new series. Showtime also says that Ray Donovan's viewership rose to 6 million once things like OnDemand, DVR, and people peeping into the living rooms of homes with Showtime were factored in.
Okay, editorializing time! This is a series that will be fun to follow, numbers-wise, because it's a new pillar of Showtime's drama slate via attrition; Dexter, its current lead-in and Showtime's biggest ratings hit, is calling it a series later this summer. After that, everyone moves up a rung, meaning Homeland becomes Showtime's QB1 after second season that earned mixed reviews, wildly underwatched vet Shameless lands in the two-hole, and Ray Donovan is the new up-and-comer, with the unproven Masters of Sex set to debut this fall. The network has a lot riding on Ray Donovan's success, but based on what little I've seen, I don't know that I see it being the hit Showtime needs once initial interest fades and it doesn't have Dexter as a lead-in (although lead-ins are admittedly less important in the world of pay cable).
What do you all think? Can Ray Donovan fill the void left by Dexter?
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