Art & Copy

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Released 2009

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Movie Summary

Director:
Doug Pray
Released:
2009
Rating:
TV-PG
Art & Copy is a 2009 documentary that explores the powerful influence that the advertising industry has exhibited over American life during the last fifty years. The film features interviews with numerous luminaries such as Lee Clow, Dan Wieden, George Lois, Hal Riney and Mary Wells Lawrence. Their signature achievements are explored in depth, particularly Clow's epic 1984 Apple commercial which created the "Think Different" slogan and introduced the Macintosh computer to the public, Wieden's creation of the Nike campaign that coined the phrase "Just Do It," Lois' numerous iconic covers for Esquire magazine, Riney's legendary commercials for Ronald Reagan's 1984 political campaign and Lawrence's place as the first woman to be the CEO of a company listed on the New York Stock Exchange. Art & Copy also explores some of the most popular advertisements of the last half-century, including "Where's the Beef" from Wendy's, "I Want My MTV," "I Love New York," and "Got Milk?"

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Metacritic Score

  • 80

    Los Angeles Times Kenneth Turan

    One of the main treats of Art & Copy is that it allows us to revisit those classic ads, all of which are just as exciting now as they were when they first ran.

  • 75

    Entertainment Weekly Owen Gleiberman

    An entertaining but also oddly naive documentary about American advertising.

  • 70

    The New York Times

    The world may be going "Mad Men," but Doug Pray's documentary Art & Copy,"which is being released just five days after the season premiere of that acclaimed television series, pres...

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    Themes

    artsy, genius inventor, competitive arts, mainstream america, artists on art