Czech Dream - Morgan Spurlock Presents

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Released 2007

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Movie Summary

Director:
Unknown
Released:
2007
Rating:
Not Available
Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?

Metacritic Score

  • 88

    TV Guide Ken Fox

    Whether you conclude that this project is a brilliant hoax that exposes how the rapid transition from communism to a free market economy has created an ad addicted, consumer-mad cu...

  • 70

    The New York Times Stephen Holden

    When they discover they've been made fools of, they accept this performance event with surprising equanimity. There is a lot of grumbling but no riot. They get the joke.

  • 70

    Los Angeles Times

    Czech Dream has an impish effectiveness. But what saves it from being an arrogantly aren't-we-clever? home movie is, refreshingly, the flimflammed masses themselves, lured as the b...

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