Just for Kicks offers a look in the evolution of sneakers from mere footwear to status symbol to a $26 billion industry. In the Bronx during the 1970s, gym shoes became known as more than just functional shoes for athletics. Basketball and hip hop both played a role in making the shoes sought after accessories. Break dancing B-Boys set the standard with their dance moves and word spread of which shoes made performing the stunts easier. Devotees share how they used accessories, such as laces, to display their own personal style in their new art form. As hip hop music became more popular and entered the main stream music industry, the artists brought their favorite footwear with them. Filmmakers Thibaut de Longeville and Lisa Leone explore the underground culture that fueled the fashion revolution. Interviews from self-confessed "sneakerheads," such as Grandmaster Caz, Reverend Run, Robert Garcia, and Missy "Misdemeanor" Elliot are included in the documentary.