Paris Hilton, Inc. is a 2010 documentary that explores strategies and profit-making in the modern-day celebrity culture. Writer and director Cynthia Banks uses the "famous for being famous" heiress, Paris Hilton, as a model of how to make a name in today's tabloid environment. With paparazzi photographers, celebrity websites and entertainment channels competing to give their audiences with the latest news, scandals and insider information, the opportunities for money-making and fame have never been better. This hour-long film looks back at how "old Hollywood" icons like Humphrey Bogart, Audrey Hepburn, Gary Cooper and Marlon Brando dealt with gossip columnists versus the relentless environment that today's movie stars, like George Clooney, Brad Pitt and Angelina Jolie must face. The film combines archival footage and includes interviews with media personalities like New York Times journalist David Carr, magazine editor Bonnie Fuller and blogger Perez Hilton for insight on the new landscape of fame.