POM Wonderful Presents: The Greatest Movie Ever Sold

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Released 2011

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Director:
Morgan Spurlock
Released:
2011
Rating:
PG-13
POM Wonderful Presents: The Greatest Movie Ever Sold is a 2011 documentary that offers a behind-the-scenes look at a major aspect of the movie production process: product placement. The director and producer, Morgan Spurlock, is a prolific documentarian who won the Sundance Film Festival's Directing Award for his "Super Size Me" documentary, where he filmed himself over 30 days of fast-food-only diet. Applying that same chutzpah to Hollywood's product placement industry, Spurlock brings his cameras into meetings with executives of various companies as he negotiates sponsorship deals for his in-production documentary, The Greatest Movie Ever Sold. With an intentionally self-referential and circular approach, this meta-documentary is based almost entirely on the footage of the product placement negotiations; the movie shows the process of finding corporate sponsorships to fund a movie about finding corporate sponsorships. Spurlock uses the experience to educate viewers on the subtle and often unseen hand of influence at work in modern mass media.

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    Comedy, Documentary