Prime Target explores the fascinating and frightening plight of Tony Rico (John Rocklyn) as he wakes up from a five-year coma to find himself in a hospital room with a new face and no recollection of how he got there. As a specialist in memory recovery helps him to gradually recover pieces of his previous life, he realizes that the mob was instrumental in causing his original injuries and still wants him dead. Eventually, his father locates him and tries to protect him as he fills in more details of the past. Twists and turns in the plot abound, along with intense action scenes as Tony's past associates become aware of who he is and race to prevent him from remembering information which they thought they had put to rest five years before. This sometimes violent feature is unrated, but includes some adult situations and the preview carries an R rating.