Putney Swope is a dark social satire about the advertising world from underground director Robert Downey Sr. This 1969 film begins in the boardroom of a swanky Madison Avenue ad firm, where the CEO has suddenly died. The competitive executives all want to take over the top spot, but mistakenly elect Putney Swope (Arnold Johnson), the token African-American on the board. Putney takes the opportunity to immediately fire the entire board and proceeds to radically change the industry. First, he rebrands the agency to "Truth and Soul, Inc." He next rids the firm of any accounts that disagree with his politics. No more cigarettes, booze or violent toys, instead Putney only wants to work with useful products like breakfast cereal and health remedies. He brings the same revolutionary spirit to the ad campaigns by creating ads with honest information and full of swearing, and the agency proves to be a wild success, which will bring out some unexpected enemies.