Snipes are the kids who are employed by the music industry to pepper the streets with promotional material for records. Erik (Sam Jones III) has hit it big when he signs on to be a snipe for the latest rising star in rap, Prolifik (Nelly), who also happens to be his idol. However, he gets more than he bargained for when he stumbles upon a pair of bodies in the recording studio. Now, he's on the run from the perpetrators, who have already killed the only other witness, a friend of Erik's. Meanwhile, the same people who committed the murder have kidnapped Prolifik and are holding him hostage for the newest mix tapes of Prolifik's next CD, but Erik and his friend Cheryl (Zoe Saldana) have a card to play, too. It's all in the hands of the snipe, but he's going to have to make his moves carefully if he's going to get both himself and Prolifik out alive.