The Coca-Cola Kid takes a look at the ugly American bullying, through a foreign country was a subject for comedy in several films of the 1980s. The main character, Becker, an aggressive marketing executive for the Coca-Cola Company; has been assigned to figure out why sales in hot and dry Australia aren't higher. Becker comes up against a low-key but formidable adversary, T. George McDowell, whose homegrown soda has cornered the market in his little corner of the country. Complicating matters is Terri, a local woman Becker hires as his secretary; she's McDowell's daughter and a single mom who's romantically attracted to the brash American. Becker wants to make a deal on his terms, but he finds himself falling prey to the charms of life Down Under and the ministrations of Terri.