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The Greatest Movie Ever Sold

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  • The Greatest Movie Ever Sold Trailer

    Trailer

    4/22/11

    Trailer for the documentary The Greatest Movie Ever Sold courtesy of Yahoo. Boundary-pushing Oscar-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film. While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film. With humor and insight, POM Wonderful Presents: The Greatest Movie Ever Sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. The brands that agreed to sponsor the film placed Spurlock front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as "The Greatest." The agreements also stipulate that Spurlock maintains creative control of the film's content and final edit.moreless
  • The Greatest Movie Ever Sold TED Talk II

    Preview

    4/22/11

    Part two of Morgan Spurlock's TED Talk for The Greatest Movie Ever Sold. Part I Part II Part III Part IV Part V Much of the TV, video, film and sport we watch is sponsored by a brand, a product, a corporation. But ... why? With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. And yes, this talk was sponsored too. By whom and for how much? He'll tell you. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts.moreless
  • The Greatest Movie Ever Sold Buying A City - Anointing

    Preview

    4/22/11

    Morgan Spurlock gives his anointing speech to buy the naming rights to Altoona, PA and change it to "POM Wonderful Presents The Greatest Movie Ever Sold, PA" for the next 60 days.
  • The Greatest Movie Ever Sold Buying A City - Jeremy Chilnick

    Preview

    4/22/11

    Jeremy Chilnick talks about all that happened at the event to buy the naming rights to Altoona, PA and change it to "POM Wonderful Presents The Greatest Movie Ever Sold, PA" for the next 60 days.moreless
  • The Greatest Movie Ever Sold TED Talk III

    Preview

    4/22/11

    Part three of Morgan Spurlock's TED Talk for The Greatest Movie Ever Sold. Part I Part II Part III Part IV Part V Much of the TV, video, film and sport we watch is sponsored by a brand, a product, a corporation. But ... why? With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. And yes, this talk was sponsored too. By whom and for how much? He'll tell you. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts.moreless
  • The Greatest Movie Ever Sold TED Talk IV

    Preview

    4/22/11

    Part four of Morgan Spurlock's TED Talk for The Greatest Movie Ever Sold. Part I Part II Part III Part IV Part V Much of the TV, video, film and sport we watch is sponsored by a brand, a product, a corporation. But ... why? With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. And yes, this talk was sponsored too. By whom and for how much? He'll tell you. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts.moreless
  • The Greatest Movie Ever Sold Buying A City - Flight Intro

    Preview

    4/22/11

    Morgan Spurlock is on his way to buy the naming rights to Altoona, PA and change it to "POM Wonderful Presents The Greatest Movie Ever Sold, PA" for the next 60 days.
  • The Greatest Movie Ever Sold Morgan Spurlock Question #2

    Preview

    4/22/11

    Morgan Spurlock answers a question from Colin for The Greatest Movie Ever Sold. Director explains the effect of the film on product placement.
  • The Greatest Movie Ever Sold Morgan Spurlock Question #5

    Preview

    4/22/11

    Morgan Spurlock answers a question from Bria for The Greatest Movie Ever Sold. Director discusses the increasingly targeted nature of advertising.
  • The Greatest Movie Ever Sold Morgan Spurlock Question #4

    Preview

    4/22/11

    Morgan Spurlock answers a question from Daniel for The Greatest Movie Ever Sold. Director discusses the idea of video games and their affect on health.
  • The Greatest Movie Ever Sold Morgan Spurlock Question #3

    Preview

    4/22/11

    Morgan Spurlock answers a question from Brett for The Greatest Movie Ever Sold. Director covers the finer details of theatre advertising versus product placement.
  • The Greatest Movie Ever Sold Morgan Spurlock Question #1

    Preview

    4/22/11

    Morgan Spurlock answers a question from Ben for The Greatest Movie Ever Sold. Director explains how he comes up with the ideas for his films.
  • The Greatest Movie Ever Sold Interview - Commercial Spots

    Preview

    4/22/11

    Interview with director Morgan Spurlock on the different commercial spots and how they could be used to market the film.
  • The Greatest Movie Ever Sold TED Talk I

    Preview

    4/22/11

    Part one of Morgan Spurlock's TED Talk for The Greatest Movie Ever Sold. Part I Part II Part III Part IV Part V Much of the TV, video, film and sport we watch is sponsored by a brand, a product, a corporation. But ... why? With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. And yes, this talk was sponsored too. By whom and for how much? He'll tell you. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts.moreless
  • The Greatest Movie Ever Sold TED Talk V

    Preview

    4/22/11

    Part five of Morgan Spurlock's TED Talk for The Greatest Movie Ever Sold. Part I Part II Part III Part IV Part V Much of the TV, video, film and sport we watch is sponsored by a brand, a product, a corporation. But ... why? With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. And yes, this talk was sponsored too. By whom and for how much? He'll tell you. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts.moreless
  • The Greatest Movie Ever Sold Clip: Making the Deal

    Clip

    4/22/11

    Morgan Spurlock approaches a number of brands and small advertisers in order to close some funding.
  • The Greatest Movie Ever Sold Clip: I Need Help

    Clip

    4/22/11

    Morgan Spurlock explains to publicists what the film is hoping to show in order to gauge response from advertisers and the audience.
  • The Greatest Movie Ever Sold Clip: The Pitch

    Clip

    4/22/11

    Morgan Spurlock pitches his idea for this documentary to a number of advertising agencies.
  • The Greatest Movie Ever Sold SXSW - Introduction

    Preview

    4/22/11

    An introduction from Morgan Spurlock before the screening of The Greatest Movie Ever Sold at the 2011 SXSW Film Festival.
  • The Greatest Movie Ever Sold Clip: Brand Collateral

    Clip

    4/22/11

    Morgan Spurlock goes on an attempt for "brand collateral."
  • The Greatest Movie Ever Sold Clip: Your Challenge

    Clip

    4/22/11

    Ralph Nader explains to Morgan Spurlock his biggest challenge is losing his identity.
  • The Greatest Movie Ever Sold JKL - Morgan Spurlock II

    Preview

    4/22/11

    Part two of Morgan Spurlock's appearance on Jimmy Kimmel Live to promote The Greatest Movie Ever Sold.
  • The Greatest Movie Ever Sold Featurette - Inside Look

    Preview

    4/22/11

    Inside Look featurette for The Greatest Movie Ever Sold. In the clip director Morgan Spurlock explains his fascination of product placement and how he made that the source topic in his new documentary.moreless
  • The Greatest Movie Ever Sold JKL - Morgan Spurlock I

    Preview

    4/22/11

    Part one of Morgan Spurlock's appearance on Jimmy Kimmel Live to promote The Greatest Movie Ever Sold.
  • The Greatest Movie Ever Sold Clip: Make A Theme Song

    Clip

    4/22/11

    Morgan Spurlock talks to OK Go about creating a theme song for the film.
  • The Greatest Movie Ever Sold Featurette - Sundance Inception

    Preview

    4/22/11

    Featurette for The Greatest Movie Ever Sold shows director Morgan Spurlock talking at Sundance about how he came up with the film.
  • The Greatest Movie Ever Sold Morgan Spurlock Interview

    Preview

    Shira Lazar talks to Morgan Spurlock at the 2011 Sundance Film Festival about his documentary, The Greatest Movie Ever Sold.
  • The Greatest Movie Ever Sold

    Movie

    1/1/11

    First, he was bugged by the almighty burger, now Morgan Spurlock (Super Size Me) is biting the hand that feeds him by exposing Hollywood's dirtiest little secret: the games they play to get advertisers products strategically placed in movies and on television. Spurlock uses his irreverent comedic style to infiltrate corporate boardrooms and ad agency pitch meetings to show how far they will go without our even knowing it!moreless