ABC Is Marketing Season 2 of Marvel's Agent Carter All Wrong (VIDEO)

When last we saw Peggy Carter, she was kicking ass, saving New York City, and polluting the Hudson River with Captain America's blood. She'll soon return in Season 2 of Marvel's Agent Carter, which is set in the "glamorous" world of Los Angeles and is scheduled to premiere Tuesday, January 5 at 9pm on ABC. The network has released the first teaser trailer for Peggy's latest adventure in the soul-crushing land of Hollywood, and it's... weird. Take a look for yourself:


Why is ABC marketing Agent Carter like it's one of the network's casually daft melodramas instead of a well-written drama about the first female agent of the Strategic Scientific Reserve? Peggy is at the top of her game professionally and she's routinely shown to be more capable, more intelligent, and more resourceful than the men around her. She's unlike many of the women who make up ABC's primetime schedule, women who are also successful in their careers but who tend to fall prey to their operatic love lives. That trailer does not adequately depict the superhero at Agent Carter's center. As the first major property within the MCU to be headlined by a woman, the show is an action-packed tale of adrenaline-fueled espionage and emotional complexity, and nowhere in that promo does that come through. From a tonal and thematic standpoint, the series depicted in that trailer feels like the polar opposite of what it actually is. You can do better, ABC.

And for the record, cutting together a bunch of scenes of Peggy punching people or holding a gun does not make her a badass when its framed in this way, and frankly, it's no wonder people aren't tuning in if that's the type of show they think this is.

Marvel's Agent Carter returns with a two-hour premiere Tuesday, January 5 at 9pm.


Comments (103)
Submit
Sort: Latest | Popular
Mar 17, 2016
Yup, I know this trailer had me fearing for Season 2. It looked like it might share the fate of a number of shows that had an awesome first season only to have them handled and remodeled by producers, execs, and whatnot to become a shadow of what they once were because some one thought it would sell better (and spit on those that were fans of the way it was).
Reply
Flag
Dec 31, 2015
Not sure how I feel about this location change. In the season finale, we were shown Carter and Angie settling into one of Stark's mansions, why introduce such a living arrangement just to move the whole operation to the opposite coast? Weird.
1
Reply
Flag
Dec 13, 2015
I think they were going for a kind of retro Hollywood feel. Hence the choice of music and scenes that could have been taken straight from classic adventure serials of the period. Maybe they're hoping to rope in new viewers (which they pretty desperately need) by giving it a Perils of Pauline / Brenda Starr kinda vibe. Anyone already familiar with the show should still know what to expect, so this kind of lightweight tease isn't likely to scare off any of her existing fans.
Reply
Flag
Dec 12, 2015
I think we should wait for the episode to air before we rush to judgement. You can chop anything up and make it into a dumb looking promo.
Reply
Flag
Dec 12, 2015
Sex and violence sell, hence this trailer.
Reply
Flag
Dec 02, 2015
For some reason this reminds me of a Charmed promo...
1
Reply
Flag
Nov 19, 2015
Are you kidding me? That trailer is awesome. Peggy is still a badass.
Reply
Flag
Nov 19, 2015
For me - PURRFECT - female of that era, kicking ass (-es) and being charming, as Peggy is - that's all I need. She's covert, she's able and gosh - isn't she flexible:) I'm for one, waiting for the 5th Jan!
1
Reply
Flag
Nov 19, 2015
I dunno , i get the feeling that marketing it "right" won't do anything for the show's audience , wich is what ailing here , not the critics and opinions .... while this "bad marketing" , as grating as it is for the author and some of us here , is probably overused for good reasons ... it actually usually works of some viewers . The folks that wouldnt even give themselves a chance to fall for the show unless on netflix
Reply
Flag
Nov 19, 2015
"And for the record, cutting together a bunch of scenes of Peggy punching people or holding a gun does not make her a badass when its framed in this way, and frankly, it's no wonder people aren't tuning in if that's the type of show they think this is."

The author is correct in this last line. For this reason alone I haven't watched Agent Carter. I'm sure I'm in the smallest of minorities but I can't stand watching a 105lb woman kick ass over scores of supposed trained soldiers and evil doers. Just doesn't happen in real life and it grates on me. It's become cliche already for a skinny model to take out half dozen guys twice her size on a lot of shows and movies. In fact the only time the skinny model has to make an effort is when she's fighting another skinny model. BUT if Agent Carter is more than that and the reverse sexism isn't so oppressive I'll watch it.
1
Reply
Flag
Dec 22, 2015
I agree with zzbeach - it may be possible for a skilled lightweight to take down one hulking gorilla but not scores of them at a time. I've been a female powerlifter at the National Level for several years and at 115lbs can deadlift over 300lbs but it's not easy and it's not something you can do over and over again repeatedly on the same day, let alone within the same 2 minutes of butt kicking. It's just not possible. And yes, it's starting to become mundane when every single movie or show has a butt-kicking diminutive dame.
1
Reply
Flag
Dec 05, 2015
You don't know about fighting then. It is totally possible for a 100 pound person to punch with enough force to break bones.


It is 100% possible for a woman that knows Akido, or Judo, etc, to take down a 200 pound, trained man.


You don't know what you're talking about.
1
Reply
Flag
Nov 19, 2015
Well, to maybe attract some of ABC's usual audience who is watching right now who may be looking for something during the TGIT hiatus and rope them in.
Reply
Flag
Nov 19, 2015
But are they trying to attract someone with that?
Reply
Flag
Nov 19, 2015
Well yes , just not us forum dweller and people already into the show
Reply
Flag
Nov 19, 2015
the ad had an annoying voice over, terrible music and the production value looks like its from a 90's teen movie. Does this shit actually appeal to people in america?

Makes me feel sad for americans having to put up the networks like abc.
3
Reply
Flag
Nov 19, 2015
I get what they were going for - a kind of piss take of promo's from that era - but its not what the show needs from a promo.

The marketing from ABC for Agent Carter has been poor from the start, but I think this is true of most ABC shows.
None of their promotion stuff has ever wowed me.
3
Reply
Flag
Nov 19, 2015
A lot of ABC's prime time promos seem to be targeted to social moms, certainly women. This isn't. I'm not sure who they tried to target this to.
1
Reply
Flag
Nov 19, 2015
If you never watched season 1, or can separate and look at the season 2 promo completely on its own...yes, this seems a little campy for what the show actually is.

If you've seen season 1 and watch this promo in context of the series as a whole, it's just fine.

Agent Carter is a well-written drama about the first female agent of the Strategic Scientific Reserve who is at the top of her game professionally, more capable, more intelligent, and more resourceful than the men around her. But it's also a show with a fair amount of cheek, most of it being tossed around by Carter herself at the bumbling of her male counterparts.
Reply
Flag
Nov 19, 2015
A little campy? That's an understatement
Reply
Flag
Nov 19, 2015
I'm open to another adjective.

I can't compartmentalize what I know of Agent Carter well enough to see this promo as standalone. So despite the music and big voice narrator, I know what I'm looking at.

On the plus side, for those who know nothing of Agent Carter and are attracted by this promo, they're in for a nice surprise. If you weren't attracted to Agent Carter the first time around, I'm not sure if a "tonally correct" promo would change that.

{shrug}
Reply
Flag
Nov 19, 2015
Random guessing? While some loved the first season, some were bored to death with it.

So logic dictates that everyone who loved the first season will watch anyway and those who didn't might give it a second chance if it looks completely different.
2
Reply
Flag
Nov 19, 2015
Marketing it all wrong? All they had to say was Hayley Atwell and they had me.
5
Reply
Flag
Nov 19, 2015
Same here
1
Reply
Flag
Nov 19, 2015
Nothing wrong with the TV preview. Season 2 seems to be going for a lighter tone, more fun and sarcasm. Why not? why does it have to be dark and grim in the first place?

I think this will be fun, I enjoy the first season.

She's gotta move on from Captain America, so, can't always be brooding and serious and boring.

Eventually, she will get married, have kids.. It's Marvel history.

Anyways, this post's assumption that ABC/Marvel is selling this all wrong, to me, is bogus. That was a pretty slick little TV spot and it did catch my interest even more
1
Reply
Flag
Nov 19, 2015
If they are really changing the show to become...that, they will lose me as a viewer and probably other people too. i am not sure they are going to win much.
Reply
Flag
Nov 19, 2015
But she should have some love life, because she was married and with descendants in The Winter Soldier. I always thought that Soussa will be the lucky man (and Cap will always be her true love), but we will see.
Reply
Flag
Nov 19, 2015
Of course she will have a love life and I hope it's with Souza but that doesn't justify this ad.
Reply
Flag
Nov 19, 2015
I actually don't think it looks weird at all. I'm more than excited for it. I'm not "turning in" because Peggy is punching people. This is an action show. Peggy is a female agent. This is what she does. Does the black widow not punch people in most scenes? Cmon.
1
Reply
Flag
Nov 19, 2015
Agent Carter being the reverse AoS* is a scary thought!!!

I've said it before - when talking about another trailer; I don't watch trailers. A few minutes of insight can give you the impression greatness or lameness, while the case being the exact opposite!

Keeping my fingers crossed that Agent Carter will continue as great as it begun!

* in the sense of AoS having a bad first season and then got great.
1
Reply
Flag
Nov 19, 2015
Luckily there will be another trailer...and where is Lyndsey Fonseca
1
Reply
Flag
Nov 19, 2015
ABC usually has a very cheesy feel to it. Occasionally it works but if I hadn't already seen the first season I might have passed after seeing this promo. Do remember it is less than 30 seconds so I still hold out hope... unless the showrunner and other creative talent behind season one are gone.
1
Reply
Flag
Nov 19, 2015
Trailer was still better than the awfully written first season filled with feminist cliches, gritty cliches, and overall pointless side steps in the MCU. I really don't get how this trite has any fans...
1
Reply
Flag
Nov 19, 2015
Oh, what a bad trailer. I understand trying to have some fun but they should wait to do it after at least a couple of serious trailers that really sell the show
2
Reply
Flag
Nov 19, 2015
Blah blah blah. Where's Dottie? Bridget Regan or GTFO!
1
Reply
Flag
Nov 19, 2015
I loved the first seasonbut that went in a weird direction. The music seemed like a show about a bunch of flappers making movies in the 1920s and not a kick ass female agent in the 1950s. I do hope the show concentrates more on her problem solving ability and less about everyone underestimating her.
Reply
Flag
Nov 19, 2015
If I didn't know that Agent Carter was a good show, I wouldn't be watching it based on this promo.
3
Reply
Flag
Nov 19, 2015
SIGH/ROLLING EYES. This looks BAD ( Though TBH I have obligated myself to watch anything MCU, so I prey their future projects can maintain a level of quality we ALL have come to expect.) but it's only six episodes I believe, so I hope it's worth my time and better than the overrated first season. J.J. looks like something Carter should of striven for in it's first ( and ALMOST ONLY) season. Though I haven't watched J.J. yet, but will over the holiday. I just hope it's as good as their TRAILERS/reviews make it out to be.
1
Reply
Flag
Nov 19, 2015
What ? They hired the same guys that did the first Supergirl preview? Bad idea. BAD IDEA
2
Reply
Flag
Nov 19, 2015
Awful awful awful. I just saw this promo today on the DVR, and every single thing about it is wrong. I have less than no faith in Hollywood marketing these days, I couldn't point to one single marketing campaign for the 2015-16 season that wasn't pretty awful, but this one feels totally out of its element. It's like someone told them "get female audience, get family audience, get the kitschy audience" and weighed it down with every bad idea they could come up with.

It's almost like they're trying to sell a change in tone to an audience that doesn't actually exist.
2
Reply
Flag
Nov 19, 2015
I will let the last half of last season be my trailer for Marvel's Agent Carter, It gives a better reason to tune in than this BS.
1
Reply
Flag
Nov 19, 2015
Wow, for a moment there I thought I was back in a university gender debate. Thankfully, the clip brought me back to the fact it's an intentionally fun Marvel comic show and not a treatise on feminism.
And just for the record, women at the top tend to hire men as opposed to other women. Go figure - pun intended.
1
Reply
Flag
Nov 19, 2015
What's the pun?
1
Reply
Flag
Nov 19, 2015
I believe maybe @current meant figure, as in a women's salary compared to the unfairness of men's larger gross typically. I think? Or it could be what @ J T_Kirk stated. IDK?
Reply
Flag
Nov 19, 2015
Additional points to HTE'; with the amendment that women in power typically aren't noted for trying to raise the scale of their women subordinates. Sad but true.
1
Reply
Flag
Nov 19, 2015
"Figure" as in a female's form, and as in a way of thinking out the problem.
1
Reply
Flag
Nov 19, 2015
Bonus points to JT.
2
Reply
Flag
Nov 19, 2015
First season of Agent Carter had NOTHING to do with superheroes, and second season seems to be keeping with that trend. The show was basically about sexism in post World War 2 America, and had references to the Marvel world. With a show that supposed to be in the MCU, maybe there could be some superheroes or super villains because Secret and Agents and Spies could be any show in any universe. And with Jessica Jones coming out in two days, Agent Carter is going to have to do lot to bring me back. Bringing Enver Gjokaj to second season is a good start.
1
Reply
Flag
Nov 19, 2015
Except there were a few of those . Just not the most obvious and flashy ones , in a universe that already set a rather vigorous constraint : the golden age of superfolks and their public exposure doesnt happen till the modern times with the likes of Iron Man , Thor and Hulk quite unlike the Comics universe . At least be happy that one movie already added concepts like the Wasp and a young Hank Pym being active in between and in secret . Which gives potential to some crossovers and more being added
Reply
Flag
Nov 19, 2015
Hahaha, you know Jessica Jones won't have superheroes in it either, right? The main character retired from being one.

I don't care if a show that says "MARVEL" on it has superheroes or not, I care if it's GOOD. Agent Carter was very good.
2
Reply
Flag
Nov 20, 2015
So how does Jessica Jones then join "The Defenders", as their secretary? Also, SPOILER ALERT It was just revealed that HYDRA and the Inumans have been around for a lot longer than people thought so what's that about the Golden Age of Superfolks? Andmy problem is that Agent Carter could be any show on any network occurring at any point in time. If you're going to use the header "Marvel's" then have a villain whose super power isn't something normal like "hypnotism" and a looming threat that isn't Cold War Russia.
Reply
Flag
Nov 19, 2015
Good catch. As a returning fan, I didn't see how the trailer might turn away new viewers. My only concern is that Peggy's actress friend wasn't in the trailer and how can she go to Hollywood without her actress friend?
6
Reply
Flag
Nov 19, 2015
I don't think Lyndsy Fonseca is in this season, is she? IMDB seems to have her not doing much of anything since last season. It's a shame, if so.
Reply
Flag
Nov 19, 2015
IMDb has failed me in the past (saying Katie Cassidy would appear in Vixen), but it does seem that she won't return, which is sad.
Reply
Flag
Nov 18, 2015
This makes me sad because this show is so good but trailers like this will not help us get a third season
4
Reply
Flag
Nov 18, 2015
I recently told my brother that of all the DC and Marvel live-action TV programs on network TV these days, Agent Carter is, episode for episode, the very best.

I stand by that assertion, internet.
9
Reply
Flag
Dec 05, 2015
Ok, I like Agent Carter, but its not close to the best. The best is clearly Jessica Jones and Daredevil, without question.

Then in no particular order is Arrow, Flash, and Agents of shield.

Agent Carter is just not as good as any of those, while still being a good show.
Reply
Flag
Dec 05, 2015
Actually I agree with you, Doc. That's why I qualified Agent Carter as the best on network TV. Add in the Netflix series, it would rank #3 for me after DD and JJ, which is pretty respectable.
Reply
Flag
Nov 19, 2015
I agree. I didn't really like how this article kinda snubbed the show.
2
Reply
Flag
Nov 19, 2015
Now to personally convince the rest of the country, since ABC seems entirely incapable of doing that themselves.
4
Reply
Flag
Nov 19, 2015
So it would appear! But my persuasive abilities extend to just one brother at a time.

(Fortunately I have three. That should be the ratings boost they need, right?)
2
Reply
Flag
Nov 18, 2015
At first I wanted to explain it away, but I have to agree. The show can be fun at times, but the teaser makes it seem like some kind of "madcap comedy". Can you imagine Agents of SHIELD being advertised like this?
3
Reply
Flag
Nov 18, 2015
I think they should mame Agent Carter another girlie romantic comedy, this time in Hollywood in the 1940s. Har, har, har!
1
Reply
Flag
Nov 19, 2015
LoLL... funny you said that! For some reason, the last few days I'm thinking A LOT of a former (I assume) member of this community, that was asking for more romance in the shows and was preaching of the christian values... loll...
1
Reply
Flag
Nov 19, 2015
Well, Supernatural may not have Christian values, but it shows a lot of Bible lore, though more Old Testament stuff.
1
Reply
Flag
Nov 19, 2015
In that case, all romantic relationships would lead to marriage, right? And children. Or is it just Catholic? Now I am confused.
1
Reply
Flag
Nov 19, 2015
I'm not siding with whatever that member was saying and I know that you don't side, as well.

LoLL... don't be confused! Dogma's are not meant for our understanding... LoLL
1
Reply
Flag
Nov 18, 2015
Well that's a sh*t trailer! I hope there will be another one realised soon which will be more of a lure to get new veiwers and excite the existing fans.
1
Reply
Flag
Nov 18, 2015
Oh no.... Although i completely agree with your trailer review that this trailer makes the show look like a generic show, but you used the words like female and strong and what not... Be prepared to be called a certain form of nazi down the line...
Reply
Flag
Nov 19, 2015
Thankfully none of the comments already posted have veered in that direction.
Reply
Flag
Nov 19, 2015
Thumbs up for tv.com community... People actually are rational and respectful.. So weird...
1
Reply
Flag
Staff
Nov 18, 2015
Meh.
3
Reply
Flag
Nov 19, 2015
I believe the proper term is "fuck 'em".
2
Reply
Flag
Nov 18, 2015
Let's hope it sucks, gets bad ratings, and gets cancelled so AoS doesn't have to take these overly long breaks after Christmas

Why does this woman even need to have her own spin-off show anyway? NO POINT AT ALL

the best thing to come out of this is the Dubsmash War between the cast of both shows - Carter as a show sucks monkey balls and the earlier it gets cancelled the better
3
Reply
Flag
Nov 19, 2015
AoS had a hiatus even when Carter didn't exist. Besides, I am not liking the current season of AoS (after a promising beginning) so I am looking forward Carter. At least it has not annoying Skye/Daisy.
Reply
Flag
Nov 19, 2015
However i am still not used to calling her Daisy :S
1
Reply
Flag
Nov 19, 2015
Yes, for some reason the name doesn't suit her. Instead, Skye is a lovely name
1
Reply
Flag
Nov 19, 2015
AoS season 1 came back a month after it's Xmas break
Season 2 had a THREE month break and so will this season - hence my annoyance

and this season is amazing so far - i dunno what show you're watching but it has been on a role since it came back - and i LOVE Skye so.......... Mack is clearly the most annoying member of SHIELD
Reply
Flag
Nov 19, 2015
Oh, I never liked her but since she is Daisy is so bossy and annoying I can barely stand her. I wish they do an spin off with her and the secret warriors so she'd left the AoS show and I wouldn't have to watch her show (I am just in episode 4 of this season of AoS, I have trouble following it because I suffer each time Daisy and Coulson are in disagreement.
Reply
Flag
Staff
Nov 19, 2015
Agents of SHIELD takes those long breaks so it can air its episodes uninterrupted. I'd rather have that format than the show taking random weeks off to be filled with repeats.
3
Reply
Flag
Nov 19, 2015

I'm used to shows taking random breaks here and there (it's part of how your crazy American Networks operate) so i'd rather have random breaks than have it off the air for three months
Flag
Nov 19, 2015
DAMN, tell us how you really feel! Though I do agree with what you stated;-)
Reply
Flag
Nov 19, 2015
Your poor horse, having its nose rubbed raw pushing that cart.
3
Reply
Flag
Nov 19, 2015
With or without AC, ABC is going to keep holding AoS till March, at least we have quality programming to watch in the meantime.
5
Reply
Flag
Nov 18, 2015
Kevy! Agent Carter is awesome. The Capt films are the best part of the MCU, imho, and I'm glad to have more of that. Also "Captain Marvel" doesn't come out forever so I'm glad to have a bit of a break from the Marvel Sausage Party.
2
Reply
Flag
Nov 19, 2015
Nope that would be The Avengers movies that are the best part of the MCU
TWS was genuinely brilliant though
1
Reply
Flag
Nov 19, 2015
I say that as a huge Whedonite. I don't know, I've only seen AoU once so it's hard to give a fair analysis so far. But I'm still annoyed by the choice to kill off [REDACTED]. Even if it is the Whedon way.
Reply
Flag
Nov 19, 2015
I've only seen every MCU once - and i can safely say i preferred the Avengers movies to any of the rest
Flag
Nov 18, 2015
Dude, get on the St. John's Wort pronto.
1
Reply
Flag
Nov 18, 2015
Why? because i have a different opinion to you? yeah ok mate - the pilot was enough for me to say the show sucked ass - it was not needed - just give her guest spots on SHIELD from time to time - she did not need her own show - pointless money making machine
2
Reply
Flag
Nov 19, 2015
lol like Agents of flop doesn't suck ass too. i barely made it past the first episode
Reply
Flag
Nov 19, 2015
Flop? 3 seasons in? yeah ok then
Flag
Nov 19, 2015
No money-making machine is ever pointless, this show has its own merits further than that, you won't be getting more agents of shield or faster even if they cancel this, and yeah, your opinion matters a lot less just simply because you are ridiculously rude. There! I know how much you like different opinions, right?
2
Reply
Flag
Nov 19, 2015
I'm not opining on whether Agent Carter is good or bad. But you both say (1) it DOES suck, and (2) you hope it sucks. Sounds like you're just hoping for general suckage, so maybe a mood enhancer would help.
"pointless money making machine" is an oxymoron. Marvel's out to make money, so ... that's the point. And on commercials alone, Season 1 was a success financially. I guess that sucks for you.
3
Reply
Flag
Nov 18, 2015
It's set in a comic book universe. She's not a superhero. In the first season they went for comedy about as much as they do for drama, and emotional complexity, and adrenaline-fueled espionage.
8
Reply
Flag
Nov 19, 2015
Eh no. Carter is not a comedy.
1
Reply
Flag
Nov 19, 2015
I didn't say it was. I said that they went for comedy about as much as they went for the other elements.

There were plenty of comedic scenes and dialogue between Carter and Stark, and Carter and Jarvis.

Agents of SHIELD isn't a comedy, either. That doesn't mean it lacks a great deal of humor.
4
Reply
Flag
Nov 19, 2015
I agree about the fact that there are comedy parts. I disagree with the "as much as". This trailer has too much sillyness.
Reply
Flag
Nov 19, 2015
First off, nope, didn't go for comedy as much as drama. Second, let's see the next Batman movie advertised this way.
1
Reply
Flag
Nov 18, 2015
As someone who quite enjoyed the first season, I kind of liked that. I get that it might come across wrong if you don't know the character, but to me it felt like they were having fun with the trailer and calling back to old-timey tv shows and how her role might have been portrayed during the 50's and 60's.

I'm thinking this might be more of a trailer winkingly aimed at those who watched season 1, along with stirring controversy over which fans will rush in to set feminists straight, potentially getting some of them to tune in. It's actually really strange the women got so excited about Supergirl while Peggy Carter is the way better character and this is the way better show.
11
Reply
Flag
Nov 19, 2015
I just feel like overall she snubbed the show. Super girl (as much as I've seen) is stupid. Agent Carter pulled me right in, lacks cheesiness and has depth. I'm not one to be into comic book TV shows - that's saying something.
2
Reply
Flag
Dec 05, 2015
Supergirl is fine. Its cheesy, but in a good way. Its on the same level as Arrow and Flash is, and has a 90%+ on RT with critics. Its just angry internet boys don't like it, because it has a girl.
Reply
Flag
Nov 19, 2015
I agree, I would rather watch AC any day, than have to sit through the MEH-ness that is Superwoman.
2
Reply
Flag