ABC has ordered a pilot for a drama based on the hit Colombian soap Betty La Fea (aka Ugly Betty), which actress Salma Hayek is executive producing.
The action revolves around an unattractive but efficient secretary who works for a handsome executive at a fashion magazine. ABC's comedy Less Than Perfect, starring Sara Rue, bears some similarities to the premise of Betty.
The Colombian version was a sensation during its 1999-2001 run, when it aired every weeknight.
Also on board as executive producers are Silvio Horta, creator of the short-lived UPN show Jake 2.O, who wrote the pilot, Hayek's producing partner Jose Tamez, and TV veteran Ben Silverman, who has been developing the project for more than four years.