$2 million doesn't go as far as it used to.
The extra publicity surrounding Aqua Teen Hunger Force, which is costing Turner Broadcasting a cool $2 million, didn't change the ratings for the show much. In its first post-bomb scare airing, the show averaged 386,000 viewers last week among 18-to-24-year-old viewers, up 6,000 viewers from the week before, according to Nielsen Media Research.
Last week, the city of Boston went into high alert when blinking electronic devices were discovered around the city. Hours later, it was learned the devices were part of a guerilla marketing campaign to promote Aqua Teen.
Monday, Turner Broadcasting and the ad agency Interference are paying $2 million to Boston to help the city recover the costs associated with the alarm.
"It is our hope that these funds will cover not only the expenses incurred," Massachusetts Attorney General Martha Coakley said. "They will also enable our communities to enhance homeland security or pursue other important community initiatives."