Blog Spotlight: SpongeBob turns 10!

He lives in a pineapple under the sea but has fans in more than 170 countries, a theme-park ride and is one of the best-connected celebrities in the world.

Now cartoon character SpongeBob SquarePants is celebrating his 10th anniversary on television, a major milestone for any star. His creators are still mystified at his lofty status as an global pop culture icon who counts US President Barack Obama, actor Johnny Depp and singer David Bowie among his friends.

It has been a surreal, goofy journey for the talking yellow sponge from Bikini Bottom, his pink starfish friend Patrick and greedy employer Mr. Krabs.

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