"Adult Swim" is on the grow.
Cartoon Network said Monday that it will expand its late-night block by a half-hour Monday-Thursday starting next week.
As of March 27, the Monday-Thursday "Adult Swim" block will begin at 10:30 p.m. instead of 11 p.m., and run through 5 a.m. The expanded block will kick off with an hour of Futurama episodes from 10:30-11 p.m. Monday-Thursday, followed by a rotating lineup of Aqua Teen Hunger Force, Robot Chicken, Harvey Birdman, Attorney at Law, and The Boondocks.
The Friday 11 p.m.-6 a.m. "Friday Night Fix" block of fan-favorite "Adult Swim" episodes will remain intact, and the Saturday "Adult Swim" block will continue to begin at 10 p.m.
The expansion of "Adult Swim" comes amid a big push to add original and streaming video content to the Adult Swim Web site, including behind-the-scenes podcasts and programs posted online for on-demand viewing.