Well, that certainly was… interesting. The CW's experiment with outsourcing a chunk of its primetime lineup has officially come to an end. In an unusual move, Media Rights Capital (charming name) bought Sunday nights from The CW and stocked it with its own independently produced programs this fall. Some (well, me) thought the idea was crazy and wouldn't work. Well, guess what?
The CW has killed off its deal with MRC, reports Broadcasting & Cable, finally putting this little tryout out of its misery. To say the move failed would be an understatement.
"Compared to this, our Sundays last season now look like Must-See TV," said one CW insider. Yeeeee-ouch.
The axing of the deal means that Valentine, Easy Money, 4Real, and In Harm's Way are all officially cancelled. Instead, The CW will air reruns of Jericho, Everybody Hates Chris, The Game, and The Drew Carey Show, as well as MGM movies.
It wasn't hard to predict this would happen sooner than later… not sure why MRC and The CW didn't see it also.