CW Promotes Beautiful Life with Near-Porn

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CW, you're a breath of fresh air in the broadcast television industry. While other networks pretend to be things they aren't, you're like a 300-pound woman in a tubetop with her thong sticking out -- you are who you are, and that's beautiful.

And what you are is pure sensationalism. 90210, Melrose Place, Gossip Girl -- this is the new CW, and it's brimming with young hotties in sudsy dramas that don't even pretend to stroke our cerebral cortexes, just our ids.

Case in point: The promos for the CW's latest entry in the style-over-substance programming arena, upcoming New York model drama The Beautiful Life. They fit perfectly with the network's new objective: turn heads and get people talking.

The series of four ads features actors Ashley Madekwe (here), Corbin Bleu (here), Sara Paxton (here), and Ben Hollingsworth (here) nude, with the show's logo and tagline ("What are you looking at?") covering their nether regions (the ladies strategically hide their boobs with their arms).

Sure, the modeling industry is all about meat, but let's not overlook the CW's intentions. The new ads are purposefully risque and meant to be shock people into talking about the show (doh! we accidentally obliged!).

The question is, do these ads go too far? With a smirk, we say no. We had this same discussion over last season's Gossip Girl promos and Rolling Stone photos, both were given the green light by the CW. But those involved teenagers and frankly, they frightened us. These ones? Not so much.

What's your take?

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