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CW's channel confusion

The CW, television's new broadcast network, is set to launch this fall in more than 93 percent of the United States--the most ever for a prime-time startup. But the big question is: Will anybody be watching?

Formed by the merger of the soon-to-be-defunct WB and UPN networks, the September 20 launch of the CW will leave former UPN viewers in 60 percent of the country looking for their favorite shows on channels that previously carried the WB.

Conversely, about 28 percent of past WB viewers will have to switch to stations that were once UPN affiliates. In still other cases, audiences will have to tune into a station that was neither a UPN nor a WB affiliate before.

The risk is that loyal UPN and WB viewers will become confused and give up on such shows as 7th Heaven, Everybody Hates Chris, Gilmore Girls, and America's Next Top Model.

"We have a very tall order," CW Entertainment president Dawn Ostroff said Monday as she delivered her network's first presentation to the annual summer gathering of TV critics in Pasadena, California. "We need to communicate to all of these viewers a new network, and in many cases a new channel, to find their favorite shows."

All but two of the 14 prime-time series the CW plans to roll out in the fall--Girlfriends spin-off The Game and family thriller Runaway--are holdovers from the WB and UPN.

Ostroff sought to strike an upbeat tone, predicting that the CW would ultimately draw higher ratings than either of the two individual networks it is replacing by following the same strategy of targeting younger viewers than the four major networks--ABC, CBS, NBC, and Fox.

Specifically, the CW is going after viewers aged 18 to 34--as opposed to the 18-to-49 demographic considered the advertising sweet spot for the Big Four broadcasters. The hope is that a single network can be more successful than two in building that younger audience.

"Now that these series are no longer competing against each other for the same viewers, there's no question that they will perform better together than they did apart," Ostroff said.

As a joint venture between UPN parent company CBS Corp. and Time Warner Inc., which controls the WB, the new network also ensures a distribution outlet for the TV production studios owned by both companies.

Ostroff defended the network's decision to stick with its designation as the CW (the "C" stands for CBS and the "W" comes from Warner Bros.). Research showed the hurriedly devised name had caught on quickly with potential viewers, she said, even though many critics found it awkward or confusing.

"It would have cost us tens of millions of dollars to ever get that kind of brand recognition if we had started over," she said.

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I am devasted that I can not see my shows on the new CW channel. DirecTV in Wilmington NC apparanetly is not interested in carrying it. I have filed a complaint with both DirecTV and
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For you Direct TV folks Dishnet still carries the CW from New York, Denver and LA
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I have Directv and they dropped the network completely. I depend on Directv for all my channels including locals.This is very bad my daughter just moved to Germany and was hoping I would record things here and send them to her.
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I am so upset about this CW channel thing. I can't get it where I live unless I go out and buy and HD TV and order the most expensive digital package that Time Warner Cable here offers. What a rip. I am so completely upset. I hope there are enough of us out there that are in the same boat and complain. Hopefully someone will do something about it.
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Is there anyone willing to record 7th Heaven and America's Next Top Model for me? I lost the Wb and will not be getting CW. Thanks
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i love the idea, i just wish i didn't live in a place where i cant even watch anything cause i have my49 or whatever, its really depressing, no UPN or WB shows.
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I think the merge is great. Before I didn't get the WB, but I have CW. I think they need to put Charmed on the CW. That is my favorite WB show.
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i think this is a great idea, now all my shows will be on one station
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Completely stupid idea!! No one in my area can get CW because we don't have a local UPN here. Our WB is now MY49 (mynetwork tv). How are people who live in litle crappy towns like this suppose to be able to watch their favorite shows. I'm pissed cause I can't watch my One Tree Hill anymore!! This sucks!!
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"The CW" Don't they already have a "Country and Western" network? YYYEEEEEEEE Haw!!!!!!! LOL. One of THE stupidest name changes I've ever seen. Of course, "The WC" would have been amusing, but only to those familiar with the Brit use of the term.
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In minnesota, the Dish carries 2 WB stations and a UPN. The primary WB will switch to CW

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Where I am (Montreal) I'm not sure what channel will be "CW" for anyone with Cable or Satellite. I do know anyone in the Burlington, Plattsburgh, Montreal area who used to watch WB shows on FOX44 can still watch them since the local FOX station has picked the rights to air CW shows, Sunday - Friday between 10:00 - Midnight.
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I agree. I do not like this merger. They already shelved the Aquaman pilot which would have aired had the WB continued. Also, just to let everybody know, in Los Angeles The CW will be seen on former WB affilate KTLA Channel 5. The former Los Angeles UPN station, KCOP Channel 13, will become an affilate of My Network TV.
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Well, the term "surfing the channels" should answer all the confusion lol.
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Actually haydenluver234 and tlbrunson are both right and wrong. It depends on where you live as to what channel the CW will be on. In the DC area it will be on the WB and the UPN affiliate channel 20 will become MY-20.



From the article it says 60% of the country will have the CW on the former WB station, 28% will have it on the former UPN station, and then the rest will have it on stations that were neither WB or UPN affiliates before.



This link will tell you where the CW will be in your area: http://www.cwtv.com/cw-affiliates.html
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haydenluver234 that is not true. For every1 it will be on the same channel as UPN was on not WB.
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If yall want to know what channel will have the CW network in the fall, check this website out:
http://www.cwtv.com/cw-affiliates.html
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I don't even get the regular WB channel, now I won't even get the CW? I can't watch everybody hates chris anymore? This sucks.
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this is gonna be interesting.
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FOr those that are wonering what channel CW will be on: CW is just the new WB its going to be on the same channel WB is on now.
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I'm already confused on which channel will get what in my neighborhood....oh well, I just have to wait for the DVD's.
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This was pointless # one because of it they got rid of great shows like charmed and most people wont be able to find the shows they wanna watch because of channel switching also they want to appeal to people 18-34 when everyone i know who watchs those channel are my age which is only 13 so i think there a little off
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I would like to know which channel it will be on. Will it be on the wb station or is it going to be on the cw station.
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Its still confusing. If you go to the website: www.thewb.com - there is no announcment about the new network! If you have set bookmarks, you will never notice that anything has changed. I was wondering about the fall schedule. Now I know about the new CW Network, which sound really funny somehow. Good Luck to the new network!
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For those curious, you can see the CW website at http://www.cwtv.com . Yes, the website is up and running and also has a listing of all the channels that will carry the new CW.
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is their website up yet? that should give us the local affiliates

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Ok, so I kinda skimmed the article, but what channel is this gonna be on? It is gonna replace WB, because I don't get UPN with my cable. And I need to see my Gilmore Girls (And 7th Heaven, since I heard they are bringing the show back, although they already "cancelled" it once with a pretty good finale). So what's gonna happen???
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ugh I dont like how it's merging. I liked how UPN showed Malcolm in the Middle and the simpsons and girlfriends at 12:30 am. And now since CW is merging, the schedule won't be the same. And Simpsons and Malcolm in the middle wont be showing anymore[[i think. i jus dont wanna wait till sundays to watch simpsons,malcolm in the middle]]

this sucks. =[[
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I think Cw could be successful considering that NBC doing poorly these days and that the CW has such great marketiing techniques.
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After 10 years, you had 2 networks that each had, at best, half of a "real" network's worth of programming. If they couldn't get it right in the previous decade on their own, they probably weren't going to figure it out any time soon. Merging might not be the solution, but at least it's worth a shot.
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It might be a stupid idea, but both networks were always a distant 5th and 6th behind ABC, CBS, NBC, and FOX, and showed no signs of catching up any time soon. At least this way they can pool their resources and mount a reasonable attempt at getting a stake in the market. Besides, maybe as a bigger network, people will watch more of the quality shows that each side brings to the table.
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i still say this is a stupid idea
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