The CW is doing something a little different with its upcoming fall season. In an unusual move, the network is handing over the keys to the castle to independent studio Media Rights Capital (MRC) on Sunday nights, basically selling airtime to the company.
As previously announced, MRC will take over controls of the CW between 5 p.m. and 10 p.m. at the beginning of each week, programming its own schedule and showcasing its homegrown content. Today--just two weeks after the CW announced its fall schedule--MRC revealed exactly what it will be airing when it's in charge.
So far, MRC is kicking things off at 6:30 with the reality show In Harm's Way. The hour-long program details the people who perform dangerous but necessary jobs, such as storm chasers.
At 7:30, MRC will try out the half-hour comedy thing with Surviving Suburbia, from Roseanne producer Kevin Abbott. The show centers on a husband dealing with life in the 'burbs.
Valentine, Inc. follows at 8:00 and comes from the mind of Kevin Murphy (Reaper, Desperate Housewives). Cupid fans will sniff out something familiar; Valentine, Inc. follows a pair of Greek gods, Aphrodite and Eros, who run a matchmaking service on Earth.
Finally, the drama Easy Money rounds out the night from 9 p.m. to 10 p.m. The program is about a family that runs a loan-shark business.
All of the programs are bypassing the normal production process, opting not to shoot pilots and instead go straight into full series. Casting is currently underway for all shows. The schedule for the 5:00 to 6:30 time slot is still being discussed and will be announced later.