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The humble little Sunday night show in which mild-mannered experts answer questions on all sorts of zany and obscure topics will wind up at the end of the year.
Despite surviving the tough competition from Domestic Blitz, Dancing with the Stars, The Biggest Loser and Sunday Night, it seems it can't survive the onslaught of the global financial crisis and ABC accountants.
Now production expenses will instead be directed to ABC Drama (which is not necessarily a bad thing).
So we'll have to bid goodbye to the Brains Trust, which has brought us such luminaries as Barry Jones, Tim Ferguson, Jennifer Byrne, Michael Veitch, Red Symons, Tony Moclair, Matt Parkinson and scientist Dr Karl Kruszelnicki.
That will leave us with just two general-knowledge quiz shows on free-to-air TV when it departs.
Right now Hot Seat is on fire, running neck and neck with Deal or No Deal. Eddie's show even beat Andrew O'Keefe's last week, but as it included ratings from GO! programs, it's a bit of a furphy. This week OzTAM separates the official numbers making the distinction much clearer. It's very obvious Nine's show is on the rise while Seven's is feeling a little tired after its long reign.
Meanwhile, Rove McManus and the kids are in their third year on TEN and chipping away in its key demographics. Next week it even has the Deputy PM Julia Gillard battling her brains with the kids. Any bet she isn't smarter than a 5th grader?
Junior Einsteins have also been part of the ABC quiz.
Peter Berner's show finished filming in June. It will have its grand final in November.
Will you miss the show? Share your comments below or let us know why (or why not) in the Einstein Factor forum now!