Disney making a Run for Money

Disney is developing the hit Japanese reality TV game show Run for Money for US and international markets.

Described as a high-tech game of hide-and-seek, the show features celebrities on the run from a pack of menacing "hunters."

Disney's Buena Vista Productions, together with Fujisankei Communications International, plans to shop it in the United States to broadcast networks initially with an eye on a primetime slot.

"The current marketplace calls for shows that will be talked about, and Run for Money makes a lot of noise," said Gwynne Thomas, executive vice president at Buena Vista Productions. "It is a huge spectacle in a high-energy environment with lots at stake."

The show, originally broadcast on Fujisankei's corporate parent Fuji Television, became a hit when it was broadcast in 2004 and 2006 as a series of late-night specials.

The show will be produced by Scott Messick's Mess Media, the forces behind Oxygen's Fight Girls.

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