Home makeovers, innovations, and relocations, as well as a search for the next HGTV Design Star, are the focus of five new series coming to cable network Home and Garden Television next season.
HGTV made the announcement during parent company Scripps Networks' "upfront" presentation to advertisers Wednesday in New York, which also featured news from Food Network, DIY Network, Fine Living, and Great American Country.
HGTV said it's planning 1,100 hours of new and original programming for the upcoming season.
"While design shows remain popular, real estate and new product shows are quickly gaining momentum," HGTV president Judy Girard said. "[The new programming] is reflective of the original mission and spirit of the network yet continues to expand the definition of home and increases the brand's resonance with consumers."
The new HGTV series:
- HGTV Design Star, set to premiere 9 p.m. July 23, follows 10 aspiring designers trying to impress an expert judging panel and home viewers with their design expertise. The contestants will compete in challenges until they are whittled down to one winner, who will get their own show on HGTV.
- I Want That! Tech Toys, which premieres in the third quarter, focuses on technological innovations in the home.
- Hidden Potential, premiering in the fourth quarter, uses digital imagery to show home buyers what their potential purchase could look like before they buy.
- House Movers (working title), set to premiere in the fourth quarter, is described as "an action-packed dramatic series where the home literally hangs in the balance." Each episode tells the story of one family, couple, or person and their quest to save a home by moving it across the street or across town.
- Over Your Head, which premieres in the fourth quarter, features experts helping homeowners fix disastrous home-improvement makeovers.
In addition, new specials include such tentatively titled programs as Toy Fair, Stress Test, Building Extremes, and Hidden Rooms.
Meanwhile, DIY highlighted a new schedule and strategy to lead out every night of the week with home-improvement projects, followed on Thursdays with programming dedicated to gardening and on Fridays with automotive.
In addition, craft programming now airs weekdays from 9 a.m.-3:30 p.m. and weekends from 3:30-6 p.m. Three new series join the lineup, including Stylelicious, Craft Lab, and B. Original.
Country music network Great American Country outlined programming and marketing plans, including its largest grass-roots marketing effort to date, kicking off next month. The summerlong Great American Country Tour will visit 62 top television markets in 40 states, stopping at music festivals, fairs, and celebrations in an effort to connect with country music fans.