Food Network kicks it up a notch

The Food Network is launching a new ad campaign to tell the world they offer more than just cooking shows, Broadcasting and Cable reported today. The network wants to capitalize on it's slate of food travel shows with a new slogan, "Way More Than Cooking."

In the past, the network was home to Emeril Lagasse and Martha Stewart cooking in their respective kitchens and reruns of the Japanese game show Iron Chef. On his show Emeril Live!, Lagasse popularized the phrase, "Bam! Let's kick it up a notch!" as he dashed spices into his food, to the delight of his in-studio audience.

Slowly, the network added other food-related shows into their schedule, such as Top 5, which discusses the top-five favorite foods of various categories such as candy or all-American meals, and Unwrapped, which shows how various packaged foods are made. All of the shows feature wacky, nonthreatening hosts that viewers would feel fine about inviting into their own kitchens.

In the last several years, the network has branched out and has begun producing travel shows such as Rachael Ray's $40 a Day, Mario Batali's Mario Eats Italy, and Tony Bourdain's A Cook's Tour. Currently it airs a new, American version of Iron Chef starring celebrity chefs Batali, Bobby Flay, and Masaharu Morimoto.

In addition to the new tagline, the new ad campaign hopes to spark viewers' senses of adventure by featuring Lagasse and Ray walking through kitchen doors into outside worlds filled with excitement. Ray is a homegrown celebrity phenomenon, having gone from a candy-counter girl at a department store to a Martha-like mogul in a few short years.

According to the network's Web site, The Food Network is a lifestyle network committed to exploring food in new and exciting ways, incorporating pop culture, adventure, and travel. Based in New York City's upscale food mecca Chelsea Market, where Emeril Live is filmed, the channel is part of the Scripps media empire, which also owns and operates the lifestyle channels The Do-It-Yourself (DIY) Network, which offers tips on projects; Home and Garden Television (HGTV), which helps out folks around the house; Fine Living, which informs watchers of life's pleasures; and the Shop-At-Home Network, which allows people to shop from home.

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The fodd network really is way more than cooking. I love unwrapped, but what happend to top5. I guess they ran out of stuff to count down. lol



I LOVE rachael ray. She is awosme.
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rachel is boring and over-rated. i'm sick of seeing her face everywhere. and why does she constantly say 'but i can i make the rest of the day and still stay under budget?' when she NEVER has gone over once. it's hardly a nail biter when it's never ever happened in the history of the show!
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Why is everyone dissing Rachel Ray????She is so Delish.....My son knows that I have been watching her way to much when I say that! ROFL
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I am deeply offended by the "don't tip" tagline.
If you are too cheap to tip.. don't go out and that includes you too Ms. Ray.

And don't feed us that crap that you are really a "big tipper" you just don't on the show.
Would it really hurt you to tip 20 %? That is standard for great service and it seems that people bend over backwards to give you that good service when they see you coming. Perhaps you won't be able to get the cheese to go with your wine.. but big deal.. you would be educating your viewing audience on tipping.

Servers live on their tips.. most of the time they are required to "tip-out" on the bill to support staff as well. Even if you don't tip, they still have to pay the support staff. Out of their own pockets.
Not tipping is just plain RUDE and don't think for one second that "server revenge" does not happen.



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Alton is a genius, Iron Chef rocks, Rachel is kinda hot. Unless FoodTV is going to rock our worlds with something like "Anthony Bourdain: No Reservations" they should just stick to the tried and true.
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They should have changed it to the Rachael Ray Network. She gets far too much air time.
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food network should make a soap opera out of their chefs :D i think it would be funny :P ..like rachael ray has an affair on giada's new boyfriend emril, who murdered paula
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