Food Network names new programming head

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Waiter, Food Network will have what he's having.

Food Network has named Bruce Seidel as its new senior vice president of program planning and special productions. Seidel has been in the Food programming department since 1998.

During his time at Food, Seidel sheperded Iron Chef America, the US version of the popular Japanese series pitting famous chefs against each other in a timed competition. Seidel also helped bring to the screen The Next Food Network Star, the hit reality series involving a nationwide hunt for a new Food Network host.

Star was won by Guy Fieri, who now hosts the series Guy's Big Bite on the network.

Food Network is home to ever-popular Rachael Ray, host of $40 a Day, Inside Dish, 30-Minute Meals, and Tasty Travels.

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