Fox Sports said Thursday that it had sold out its commercial inventory for Major League Baseball's All-Star Game.
Industry sources said it's been a good year for Fox Sports, which commanded an average $375,000 per 30-second spot for the game, up 7 percent from the $350,000 it got last year. Fox would only say that it got mid- to high-single digit CPM (cost-per-thousand) increases.
Making substantial commitments to the telecast are MLB corporate sponsors General Motors, Anheuser-Busch, Taco Bell, and Pepsi, as well as pre- and postgame sponsor Chevrolet. New to the team are Holiday Inn and Nestle. Other sponsors include Johnson & Johnson, Flomax, Exxon-Mobil, and AOL.
Meanwhile, with 11 weeks of the season left to go, Fox Sports has sold 90 percent of its inventory for its regular-season Saturday telecasts--at a pace ahead of last season, according to Fox.
This year's All-Star Game will take place at PNC Park in Pittsburgh on Tuesday. Again this year, Fox sibling network FSN and Chevrolet will televise the all-star game Red Carpet Special at 7 p.m. Tuesday. It will be hosted by Best Damn Sports Show Period hosts Chris Rose, Rob Dibble, and Leeann Tweeden along with Orioles and former Red Sox first baseman Kevin Millar.
Does anyone watch the baseball all-star game anymore?
boring
i could not care less