Fox REALLY wants you to watch this week's episode of Fringe, and we do too. The network is billing it as a pivotal moment in the evolution of the series, as the episode promises to reveal the story behind The Observers—the pale, hairless, fancy-dressed weirdos who happen to show up whenever something interesting happens.
Fox is planting Observers all over its programming this week; they made appearances during live NFL broadcasts this past Sunday and will resurface during tomorrow's installment of So You Think You Can Dance (awwwwkward!). Off-screen, costumed Observers will be passing out hot sauce (a favorite culinary delight of theirs) in major cities (so if a bald man in a suit tries to give you a bottle of Tabasco sauce in Twin Falls, Idaho or Lancaster, Pennsylvania, call the police).
The big promo campaign makes a few things very clear. Like I said before, Fox REALLY wants you to watch the episode. But more importantly, the network supports the show and doesn't want to cancel it—a fear among Fringe fanatics as ratings dip to frightful levels (the show earned a 1.7 rating a few episodes ago). But Fox executives are smart enough (did I just call a TV exec smart? Whoa!) to know that the World Series and Fringe's competitive Thursday time slot have had more to do with the poor numbers than the quality of the show itself.
Which brings us to the whole point of this article: to give you sneak peek at the opening sequence from Thursday's superhyped episode, in the video player below. Did it make me want to immediately watch the screener Fox sent to me? Not exactly, but take a look and let us know what you think.
Fringe airs Thursday nights at 9pm on Fox.