It wasn't the 8 million-plus viewers who said goodbye to Katie Couric on Today, it was that Charles Gibson got his own Nielsen-winning send-off with Wednesday's farewell on Good Morning America.
Wednesday's GMA averaged 5.6 million viewers and a 2.1 rating/17 share in the adults 25-54 demographic, according to preliminary data released Thursday by Nielsen Media Research. That was ahead of the usual No. 1 show, Today, which averaged 5.1 million and a 2.0/15 in adults 18-49, and CBS's The Early Show, which averaged 2.4 million viewers and a 0.8/8 in the demo.
GMA was up 981,000 viewers from Tuesday's show and beat Today by 741,000 viewers.
Meanwhile, the margin between Today and GMA was about that number (but the other way) in last week's ratings. Today averaged 5.1 million viewers to GMA's 4.4 million viewers and CBS's 2.4 million.
The demo race also went to Today, with NBC's 2.4 million viewers to ABC's 2 million and CBS's 970,000.
Comments