GO! turns one next week and can boast about being the most successful of all the multi-channels.
Last week its share was a winning 4 per cent over 7TWO's 3.7 per cent. A figure like that can sometimes be enough to help Nine edge ahead of Seven in combined network shares and win the week. It's occurred a number of times this year already.
GO! is already promising a number of new shows headed our way including Spartacus: Blood and Sand.
This US cable series, starring Australian Andy Whitford, is noted for its graphic violence, strong sexual content, and coarse language. Filmed in New Zealand, the show looks at the rise of the Roman gladiator who was betrayed by the army he fought for and torn from the woman he loves. It will get its Australian premiere on GO! with a double episode from 9:30pm Wednesday, August 18.
It will follow the Australian premiere of Human Target, which stars Mark Valley (Fringe, Swingtown, Boston Legal) as Christopher Chance, a mysterious security agent for hire who assumes different identities on behalf of his clients. The FOX series is the second to be based on a comic book of the same name. The first in 1992 even starred Aussie Rick Springfield.
Firth was most recently seen on the US-filmed documentary Mr Firth Goes to Washington for SBS. He plans to deliver celebrity news with "celebrity scoops before anyone else even realises it's news". These will be bite-size comedies, at just two minutes each, to be seen later in 2010.
But it's not all good news. Some viewers have noted their favourite shows have been pushed back into late night time slots. Gossip Girl, Nip/Tuck and Eastwick are now screening at midnight or later. Chuck seems to have vanished entirely while replays of The Big Bang Theory and Top Gear are seemingly everywhere.
A year after its launch GO! is still working out its identity between alternative viewing and replays.
But for now it has the numbers on the board and in the unforgiving media industry that's reason enough to cut the cake.