In the four weeks or so that GO! has been on the air it's had two weeks of official ratings. But that's been enough to see that the channel is already forging a small, if loyal, audience.
It is already the biggest of the digital channels, beating ABC2, ONE HD and SBS TWO. Some are suggesting it may be driving some viewers away from TEN.
The share from GO! is also added to Nine's separate share, giving the network an overall boost against Seven, which lacks a digital channel so far. That makes it particularly valuable.
Last week's episode of The Big Bang Theory at 224,000 viewers was already higher than anything on Pay Television (Collingwood v Western Bulldogs 161,000).
On October 4th GO! will have its full launch, so far it is in something of a test mode. That means we'll get The Vampire Diaries, more replaying of shows in late night slots, a full ARIA chart music show (and not just that one hour loop), with the promise of more shows like Weeds, The Wire and Curb Your Enthusiasm to come.
GO! is also adding movies to Friday nights, and plans to utilise the channel for big events, such as red carpet showings before the ARIA Awards.
The channel is also looking for personalities to become the "faces of GO!" Then there are plans to begin interstitials on youth-driven subjects such as fashion, bars, music, beach reports and more. Eventually there are hopes for some local content such as reality or light entertainment -- but that could be some way off.
There are other hurdles too. Nine can't replay some titles during the day during school holidays due to restrictions on MA classifications. And that applies to any school holidays anywhere around the country. Staggered school holidays are a nightmare for programmers.
Around late October GO! is also expected to be added to the Foxtel platform, possibly to cable subscribers, on Channel 129 but details are yet to be confirmed.
What's your favourite GO! show? What are you most looking forward to watching? Voice your opinion below or discuss GO! in the fourms now!