GO! to launch in August

Channel Nine will launch its new youth-driven channel GO! next month.

The new digital channel, to be offered on 99, will be available to viewers with a digital television or with a set-top box.

Set to "soft-launch" on August 9th before a full launch in September, the channel will have broad entertainment titles, mostly from the US. Many of them are shows that have already aired on Nine, but it does include titles we have also seen ripped off air, along with some new content.

Nine Network CEO, David Gyngell, said: "Typical programs on GO! will be favourites such as Gossip Girl, The Hills, Fringe, Terminator: The Sarah Connor Chronicles, Weeds, The Wire, Survivor, The Bachelor, The Bachelorette, Hell's Kitchen, Kitchen Nightmares, CSI and hit comedy series Seinfeld and Curb Your Enthusiasm.

"And later this year GO! will broadcast the most anticipated new show of the US television season, The Vampire Diaries, which is about a high school girl torn between two rival vampire brothers."

As a broad entertainment channel it instantly feels like a cross between FOX8, Arena and TV1.

Nine will also offer themed nights including Reality on Tuesday, Sci Fi on Wednesday and a girl's night in on Thursdays.

With so much programming to fill across the week there is no clarity yet on whether some titles will revert back to episode one -- don't be surprised if they do.

The new channel will look to claw back a little bit of ground from Pay Television, and compete with viewers from ONE HD.

"It's a win for our audience because it offers more diversity and substantially wider viewing choices than ever before, at no cost," said Gyngell.

The channel will also be made available to regional viewers on the WIN Network, but at this stage no launch date has been announced.

Get ready to GO!

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