HBO targets Hispanics with mobisodes

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HBO is developing a series of mobile mini-telenovelas designed to entertain Hispanic viewers and provide an English "phone book" to those on the go.

Titled La Traductora [The Translator], the series recounts the daily experiences of Carmen, an immigrant, and her daughter Maribel, who is constantly translating English for her mother. The mobisodes are geared to not only engage but also deliver key phrases in English deemed essential for effective communication in the US.

The project is being produced by Galan Entertainment, whose president, Nely Galan, created and executive produced Fox's reality show The Swan.

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