Healthy living with SpongeBob SquarePants

SpongeBob SquarePants is taking a hint from PBS and getting into the granola game. This June PBS Kids launched its "Happy Healthy Summer" initiative, a campaign that urges children to exercise more and eat healthier foods by offering suggestions through popular kids' TV shows. Blue Sesame Street monster Grover has been making cameo appearances on PBS Kids programs to deliver health messages, and pbskids.org is offering advice to parents on how to keep their kids active and healthy.

Nickelodeon, home to SpongeBob, has been making an effort with its "Let's Just Play" campaign, which encourages kids to get off the couch and live a little. The network is now making licensing deals with produce companies, and its characters will soon endorse fruits and vegetables in addition to the usual sugary cereals, ice cream, and salty snacks.

The lovable, absorbent sponge will appear on bags of Boskovitch Farms spinach, and he will be joined by Dora the Explorer and LazyTown characters on packages of Grimmway Enterprises carrots. A multitude of other Nickelodeon favorites will beckon to kids from bags of LGS Specialty Sales citrus fruits.

This new trend in cartoon health is largely a result of criticism from parents and health experts, who are increasingly concerned about the relationship between television and childhood obesity. Even when kids' shows encourage a healthy lifestyle, the advertisements paired with the programs often hawk fatty, sugar-and-salt-laden foods.

The reasons for this are often financial--organic and produce companies are generally much smaller than the corporations that produce unhealthy snacks, and they have advertising budgets that are quite a bit punier. Nickelodeon executive Sherice Torres admits that the new agreements are "a bit of a departure from our standard licensing deals," but declined to reveal just how much less money the produce companies can offer.

Nickelodeon expects to continue making healthy-foods licensing agreements, and also plans to work with its current licensing partners to give a health makeover to the formulas of existing SpongeBob products.

Comments (26)
Submit
Sort: Latest | Popular
Did this ever actually happen?
Reply
Flag
I love spongebob too :)
Reply
Flag
interesting
Reply
Flag
I just asked sponge bob what I should feed my kids for dinner, and he ignored me, thanx u guys, with all yer hatin...now who will I turn to ?? Yall hurt his spongy lil feelings, so now I hafta hope that Ed, EDD, & EDDY will kick down a few recipes...
Reply
Flag
Nice concept, I hope that it helps to persuade the younguns to eat their greens, especially mine. If the stars they love are gracing the covers, maybe it will make it "fun", or something.
Reply
Flag
now that's bad news.
Reply
Flag
Now what the heck are they gonna do now? Are they gonna make an episode where Mr. Krabs fires SpongeBob and SpongeBob starts selling vegetables? This is nuts! If this keeps going on SpongeBob will turn into LazyTown! :evil:
Reply
Flag
I do not blame sbongebob like hello you adults are like buying the food.
Reply
Flag
I love sbongebob!
Reply
Flag
I think spongebob is cool because he is my favorite charcter!




p.s. Thanks☻
Reply
Flag
Heh, hate to tell you but propaganda doesn't work on kids because they forget it in 15 minutes unless their friends constantly remind them. Kids are stupid and if you want them to eat right get a good tasting multi vitamin, shove it down their throat every morning, and let them eat what they want. Anyways, Spongebob is a terrific show and for a long time how has been the top rated cable program along side Fairly Odd Parents, not to mention it achieved this using only reruns from the first 3 seasons. So in summation, don't worry about it because there's nothing you can do. Parents making a difference on what kids watch is just a myth created by the media to make you feel better, be content in your ignorance...

Codeguru
Reply
Flag
I eat healthy food everyday, but if that stupid sponge is on the package I won't eat it. But if you put Meatwad killing Spongebob on it I would eat it.
Reply
Flag
Spongebob is so cool plus he sets a good example for younger children!
Reply
Flag
Man, I can't believe that their going to have SpongeBob start pushing health food. HELLO, he works at an underwater burger joint! And why are doctors and parents blaming cartoons when kids are overweight, it's the parents that are buying the bad food that their kids are eating, and having the tv babysit. Why can't the parents admit that it is their fault for not controling what their kids eat!
Reply
Flag
Well atleast the kids will be eating carrots instead of the hamburgers when they are watching spongebob
Reply
Flag
Sure this'd be nice... If TV really affected the way children think... Its the people who just sit back and watch these kids do absolutly nothing that are at fault... People just don't want to be responsible anymore consarnit!
Reply
Flag
Everyone is forgetting the rule of thumb, if you eat too much, you get fat.
Reply
Flag
spongeBob square pants is the funniest cartoon around
Reply
Flag
This is such a ridiculous argument. It is the parent's decision which foods children eat. If Spongebob has more influence on a child, than there is certainly a problem.
Reply
Flag
Yes, everyone, watch as Spongebob begs you to eat his house. Sheesh... Where do they GET this stuff? He works in an undersea McDonald's, for crying out loud.
Reply
Flag
Yeah, I agree, because Nickelodeon is just TOO liberal ;)
Reply
Flag
and don't blame spongebob square pants casue he did nothin wrong just ask kids to eat food healthy food and well only spongebob we listen too
Reply
Flag
no no no you ppl are joking me food are what kids what's and they love chocolates you know why cause i am one and you adults are really getting on our nerve soo stop telling us what to do we are soo not your slaves
Reply
Flag
Oh my gosh, You let your kid chub away and they get fat and you blame the foods, your the one buying it.
Reply
Flag
Exactly.
Reply
Flag
Yes, let's all blame obesity on SpongeBob. Parents, watch and control what your kids eat if you're concened. Don't make excuses like this!
Reply
Flag

Like TV.com on Facebook