If Happy Endings Winds Up Canceled, ABC Plans to Blame You, Says the Show's Latest Promo (VIDEO)

Happy Endings both returns from hiatus and and makes its move to Fridays next week, taking over ABC's 8pm-to-9pm hour that's being vacated by Last Man Standing and Malibu Country (which both air their season finales tomorrow). The show will air back-to-back episodes each week, in what we've all assumed to be an effort by the network to usher the series out the door. But a new promo intended to publicize the show's return seems to be sending a (slightly) different message: 

And that message is basically, "We're still planning to cancel this thing, UNLESS ya'll rally and watch it. So... your move, internet." 

Of course, there are two ways to look at this:

1) Sure, "You can save Happy Endings," isn't the most delicate call to action, but if it gets people to watch and keeps Happy Endings on the air, that's a good thing, right?

OR:

2) This is just a way to try to ease the inevitable pain/pass the the blame when the show bites the dust. And it will bite the dust.

What do YOU think?

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There is no point in telling your friends to watch Happy endings on TV because ABC and almost all channels use Nielsen ratings, so the only people who need to watch it are those with Nielsen boxes, anyone without a Nielsen box doesn't matter whether or not you watch it. Hate these outdated systems that are causing good shows to be cancelled.
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Yeaah sure! Go save Happy Endings! ABC is all to blame here! the show is great, it has fresh and young sense of humor.. they just didn't know what to do with it. maybe ABC should stay with it's sucky stupid dramas and stop ruining great comedies like this one.
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This show sucked from the start. I blame ABC for pushing crappy shows on me and hoping it would have worked.
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ABC should look at what is currently happening to NBC and say. We are mimicking idiocy and we are going to head down the same road they are. They ditched B in 23, they are running Happy Endings into the ground. Trying to blame viewers isn't going to win them more viewers. So lets say they pull their heads out of their arse long enough to get another great show. Why is anyone going to want to watch it? It is going to be treated poorly by the network, they are going to mix up the intended episode airings. They are going to bounce it around to various days of the week, instead of giving it a dedicated time slot for viewers to find it. And they aren't going to promote it.

By all means ABC keep churning out mediocre crap, I mean it is working so well for your competition.
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Doesn't seem to be a lot of stick-with-it-ness to ABC's strategy lately. Less than 2 years ago, they essentially cancelled Better With You to make room for Happy Endings. Seems like if that was their play, they'd support the show rather than the dicking around with it that they've done. They also let one of their moderately successful shows go, Cougar Town, not because of any ratings related reasons but because they didn't feel like resolving some non-business related matters. Um, ok. Rather than resolve some creative differences, let's just get rid of one of our shows doing okay? Because......so many guaranteed hits are gonna pop up? Yeah....take a cue from the other networks and lemme know how that works out for you. Sure they'd be happy to tell you, hits grow on trees....like ALL the time....

I really wasn't aware that Happy Endings had any ratings problems. I don't watch it myself, but I know a lot of people who do and most reactions I've seen are very positive. Better Off Ted and Mr. Sunshine didn't make it on ABC either, I guess for ratings reasons, but seems like Happy Endings would have been more mainstream, enough to gather up a big enough audience.
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I would say still a lot of the ratings issues, like with Community and other shows is based on the original airing of the show. Which is, simply, not the means the majority of the fans of these show seek out their viewing. I watch and have watched ever episode of Happy Endings. But I have watched the majority of those episodes online. You have to question their methods of evaluating their viewership.

These are 21st century comedies and even shows if you want to lump in their dramas that they haven't given proper chances too. And they are still evaluating them as if it was still the 20th century.
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There's nothing I want more this TV season that to renew Happy Endings until season 10. But the ratings are too low. ABC can't afford to keep this around. This is literally them saying that this upcoming cancellation is on everyone who didn't watch (The entire American population).
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we'll see i'm gonna fire up my nielsen box and show my support
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I attend an event every Friday night and can't watch any TV airing that night. This SUCKS!
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I have watched every show, so make me a Neilsen house and I'll save your show single-handedly. Any show that can work "Baker Street" into every scene of an episode is golden in my book. I've watched it, I've done my part, so don't blame me.
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Wow, some of the comments here surprise me. Why are there so many haters- did you see the headline of the article and say, "Oh I don't watch or like or have an opinion of that show let me go bash it". That's not the intention of this article. Well in my opinion as a "Happy Endings" fan, I would very much miss one of the funniest and innovative shows on television. I thought it was smart and silly at the same time. I really hope ABC sees this too (and based on the promo they know something of it's fans) and gives it another chance, even though I see this promo of theirs as just a cruel trick to make us think it has a chance. For now I'm just happy to see it back on the air, I was missing it. Good Luck Happy Endings.
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Happy Endings hasn't been funny since begin of the first episode. It's just awkward. Or... the jokes are ment for some stupid rednecks...
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Because rednecks love all those pop culture zingers...
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Then it should be really successful then.
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If it's SO critically acclaimed then why is it getting the boot to Fridays? Just because it couldn't compete on Tuesdays at 9, I thought it was doing fine on Wednesdays as part of ABC's comedy block.
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They canceled Apt 23 already and it was one of the funniest and clever comedy on tv, The office ends soon and Community is not as funny as it used to be. If they cancel Happy Endings I won't have any comedies left to watch. I can't think of a world where i'm forced to watch stuff like how i met your mother or big bang theories if i want to watch a comedy because there's nothing else. Why can't people like smart sophisticated comedies?
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1009 "I don't like Happy Endings enough to care".
In Italy we say: "A jerk's mother is always pregnant"
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Noooooooo. why? ugh... I hate ABC now. Seriously, this is next to HIMYM for best comedy show on tv and they cancel it so soon???
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They canceled Fringe, and now both Community and Happy Endings might canceled while pure SHIT keeps getting made.
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The purest...
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ABC's building needs to BURN TO THE GROUND!!! If The Neighbors (critics hated with passion) gets renewed & Happy Endings gets cancelled (critics love) that is just pathetic.
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did they really renew Neighbors? then I will yay, because critics really don't know what they are saying if they hate it with passion.. it is a really funny show, actually funnier than two other friends on the same day (suburgatory and modern family).. while I do like watching these two, The Neighbors is the one I wait for:)
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The Neighbors turned out surprisingly good and TV.com's prediction that it was only there so they could say Dick Butkis ad nauseum hasn't come to pass. So, yeah, renew it bucause it really doesn't suck...
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Did it honestly get any better because I watched the first episode a dropped it immediately. I even gave 1600 Penn 4 eps & that was awful?
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I gave it a shot 3 different times. "Neighbors" sucked every time I watched it, and left me depressed that I couldn't get that 30 minutes of my life back. I'm just not willing to give it another try, especially when positive reviews are coming from people who say Modern Family and Suburgatory suck, both of which I enjoy.
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it really did.. the pilot was terrible, I totally agree.. but then every episode happened to be somewhat better than the previous one, and as I said in another comment, I have never seen a show improving this much within a season.. what could have been a ridiculous disaster turned out to be a pretty decent comedy.. sure, it's not the best thing on TV, but it is really worth giving a 4 episode try:)
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I usually don't blame networks for cancelling shows because generally it is the public's fault for not watching but after all ABC did to Happy Endings this year (putting it in the worst timeslot imaginable, taking away its Modern Family lead-in, airing episodes out of order, long hiatuses, burning off episodes on Sundays, zero promotion) it's most definitely ABC's fault. They did everything in their power to kill an amazing show. This one is on you guys!
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Does it really matter whose fault it is? Really?
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Yes, because they're telling us as viewers to save it by watching it but it doesn't really matter. ABC at the end of the day will make that decision and based on how they treated the show, throwing it all over the place and putting it on so many hiatuses to name a few, it is not looking good. They have the nerve to put out that promo like it was the viewer's fault in the first place and now it's up to us to "prove ourselves".
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I don't watch the show but this is a very bad approach to take to any show. It's only going to anger viewers more when the network cancels the show.

It's essentially an extortion scheme which demands viewers support the show or it's going to be killed. And when you consider that it's the network who is getting the advertizing dollars for the show, it's almost criminal. Fans do all the work to support a show so that the network can reap the profits of more advertizing dollars.

It's also similar to the approach many online pirates take where they blame the creator of the work for not making it free. In this case the network is blaming the viewers for making the show successful.
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This is so ridiculous. If ABC wanted to keep the show, they wouldn't threaten the viewers. I hope Happy Endings will get saved, but I doubt it.
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If it gets canceled ill miss it but I'm not going to care. Does it air today?
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It does not. Comes back next Friday!
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Airing episodes out of order, long hiatuses, changing nights. Let's not forget they also tried burning off extra episodes on Sunday nights. This is ABC's way of passing the buck before they cancel it, plain and simple. Apt. 23, Last Resort and now this. ABC can suck it.
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They are going to cancel it and then blame the viewers.If they are so desperate to save it why move it to Friday?
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You have absolutely no idea how television works, do you?
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As much as you I think :)
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I disagree, it shows how desperately ABC wants to keep Happy Endings alive. We all know that the network executives LOVE the show!
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So they are going with the "it's not me, it's you" deflection. OK, I admit, it's all my fault that the show is cancelled. ABC, just because our relationship isn't working out, don't take it out on everybody else.
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If this season is any indication with the crop of crap they put up there this year, the networks are running out of stuff and better decide to keep some of the better ones or TV as we know it will end in our lifetime. The only thing that seems to make it anymore are CBS procedurals and this season of Criminal Minds stinks to high heaven. And 1600 Penn is just embarrasing. Happy endings is a decent show but that doesn't count for anything anymore. When you see your neighbor singing and dancing in primetime then it's time to turn out the light's folks. Be very afraid...
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It could have been worse. They could have scheduled the show for THURSDAY from 8 to 9.
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Oh man. Somebody beat me to this one. Oh well. I get the "year of Penny" has ended...
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Happy Endings is the funniest show this network has had since Better Off Ted, proving that ABC executives are only better than NBC executives because they never had to deal with Jay Leno.
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This makes me so mad! To think ABC would have to gall to throw the onus onto the fans after treating this brilliant show worse than any show has been treated in the history of tv (that I can remember)! What haven't they done to sabotage the show? I suspect the only reason they haven't cancelled it to date is to maintain their crumbling facade of respecting their audience. Even the basket case that is NBC would not treat a show as poorly as this.
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well, i don't even know what the show is about, let alone gave it a try, so i'm willing to own my responsibility, just so long as abc takes some of the blame for my failed high school education, my lack of prospects in life and my generally not very well to do romantic life.

i mean, we're sharing blame aren't we? also, i guess abc is in part responsible for lack of water for africans everywhere (or, well, at least the ones in africa?)
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so sad :(
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After cancelling Last Resort & DTtBiA23, ABC can burn.
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This. Except I hope they sell their good shows to a solid cable network first.
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ABCs heart is not in the right place, they r the ones who hav screwed this amazing comedy over and over again. It will never get the respect it deserves on ABC.
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#SixSeasonsAndFuckYouABC
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What he said.
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The iron on the face not being on is funny...why?
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Tune in to find out
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So ABC should've told us to go to ABC.com and had a link where we could purchase Nielsen Boxes, because us watching doesn't really matter because the majority of our views don't even count (which is why I wanted to pick choice 1, but since it wouldn't make a difference, I chose choice 3). It's sad because I see the cancellation coming, but its still going to hurt like hell (haven't recovered from losing Apartment 23 yet either people!) when it goes. I still watch quite a few ABC shows, but its scheduling choices have made me realize how dumb they are. I like Univision better than them (and I've never watched the channel)! Dare I say...I like NBC better? LOL JK!
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from what I know, you have to be asked by Nielsen to take part... which is why it's a ridiculous system.
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In all my years of coming here to TV.com I've never, ever heard of anyone owning up to being a Nielson Family member and having a box - or even knowing someone who knows someone who does. What are the odds of that you think? Perhaps you aren't allowed the Internet if you are one or maybe they're all Amish, who really knows? Someone should do an episode about a Nielson Family. I'm looking at you Community...
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I know someone who used to work for Nielsen - does that count?
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my friend had a Nielen box a year or so ago and this was someone who watched very little tv outside of sports and kids shows for his 2 children so it really served no purpose
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If you are a Nielsen family, you can't disclose that fact.
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How very conspiritorial...
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So ABC has basically resorted to "Hey, it's not OUR fault it got cancelled.. Sure, maybe we moved it around, showed it out of order, promoted it poorly, put it on timeslots that doomed it to failure...but if you REALLY loved it, you'd have put up with OUR shenanigans!"

"If you really loved me, I wouldn't have to abuse you so much." Is Chris Brown running the network?
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It's ABCs own fault. They should have kept it on Wednesday nights. I dont understand why they haven't noticed the trend that whenever they premier a show on Wednesdays and then move it to another day, its ratings go down and it gets cancelled. They should have four strong sitcoms on Wednesdays instead of trying to create another comedy night. The only 3 consistent ones have been the ones that have stayed on Wednesdays.
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How are there so many people who voted for "I don't like Happy Endings enough to care"?!?!

While I watch most episodes of most shows with my computer, I'll watch that hour of Happy Endings on TV. It wont matter though, being in Canada n all. With Community sucking and Happy Endings (and Don't Trust the B) likely going off the air, the sitcoms in my life are really starting to diminish.
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Such a great show, sad to see it go.
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WTF is up with the poll, come on TV.com, I'm sure going to miss Happy Endings, but its cancellation will be noones fault except ABC, moving it to 3 different timeslots, nonetheless I'm hoping it will have a nice ending, and Penny will marry Pete, I'm just hoping for a surprise appearance from Grant.
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hey ABC, don't make it sound like it's our fault when you rely on an outdated source to see who watches what! idiots....
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The popular vote is "I don't like Happy Endings"? WTF, TV.COM READERS?
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This show should have been canceled after the first episodes, complete and total waste of airtime on ABC. It'll probably get renewed for 10 seasons while the shows worth watching will get canceled.
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Except you forgot to tell us what you thought was worth watching. And by the way it's pretty brutal to wish any show had been cancelled in the first few episodes. Happy Endings is critically acclaimed, do you think that no shows should be on tv except the ones YOU watch?
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Sorry I have an opinion different from yours, but Happy Endings sucks.
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I didn't give you my opinion on the show, just as you've not stated which shows you think are more worthy of air time than Happy Endings.
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Boooooo!
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I WISH it'd last 10 seasons, and ABC can cancel everything but Once Upon A Time, Revenge, Malibu Country, and their Wednesday lineup. everything else isn't good or has gone too long.
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I can't help, I'm all the way over in the UK.
ABC are going to cancel it either way, this is their way of - like you said - blaming the fans.
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But....I literally CANNOT help save it. Me watching or not watching makes ZERO difference...Those commercials should be directed at the ONLY people that can...the outdated Neilsen families.
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Let's go Happy Endings Fans!!! We need to show stupid ABC that we will not go without a fight. Everybody needs to bombard ABC's facebook page and Twitter feeds. Tell them we will riot and burn the ABC building down if they cancel Happy Endings. And if they dare blame this on us. That is just a slap in the face. They move the show from Wed. to Tues. to Sun and now to Fri. Really?? So much for support!! Piece of shit ABC also for not showing any commercials at all until this stunt. We need to rally around for this show. Come on!!!! #SaveHappyEndings
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Looks like this show isn't going to have...a happy ending.

*Puts on sunglasses*
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YEEEEEEEEEEEEEEAAAAAAAAAAHHHHHHHHHHHHHH!
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IMHO, Happy Endings it's one of the funniest sitcoms on the air. "I'm not as dumb as I am"... Brilliant!
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Screw you ABC, screw you.
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