Intel inside, Peacock on the Wi-Fi.
NBC Universal and computer-chip maker Intel today announced they are launching "NBC VIP Access," an online service providing hi-res broadband content free to users of PCs and laptops containing Intel technology. Users can download and watch full seasons of NBC shows, free of charge, in higher resolution than regular NBC broadband.
More than 20 NBC Universal properties will be available in VIP Access. In addition to full episodes of the fall season of Heroes and Studio 60 on the Sunset Strip, users will also get the season premieres of Friday Night Lights, 30 Rock, and Sci-Fi's Ghost Hunters. The first scenes from Law & Order: Criminal Intent and Sci-Fi's Battlestar Galactica will be viewable, and special extras will include The NBC News Special: Bono in Africa, a Battlestar Galactica special, and Ghost Hunters: Best of Season One. If that isn't enough, VIP Access users will also get webisodes of Bravo's Kathy Griffin: My Life on the D List and Work Out.
Intel is attempting to make the computer a more integral part of the home-entertainment experience, and Intel's Viiv technology lets users connect their PCs to their TVs. Viiv also affords laptop users greater ease and efficiency when downloading video using wireless connections.
"Great content coupled with a great experience is a key differentiator on the Web," said NBC Universal digital media and market development president Beth Comstock. "NBC's VIP Access showcases some of the best content that we have, and we are proud to be working with Intel to deliver the best high-resolution online video experience available to consumers."
The two companies teamed during the 2006 Winter Olympics, with a jointly developed site called "Your NBC Olympics.com Moments."