Is America finally ready for a Caveman sitcom?

If you think the maligned Neanderthals from Geico's latest round of TV advertisements have it bad now, just wait until their sitcom premieres. According to Daily Variety, on Friday ABC green-lighted a new pilot based around the Geico cavemen, who in the series of ads take issue with the insurance company's ubiquitous claim that their Web site is so easy to use, "Even a caveman can do it."

The show, tentatively titled Cavemen, will revolve around three prehistoric men who must battle prejudice as they attempt to live as normal 30-somethings in present-day Atlanta. It is one of 14 new pilots produced by Touchstone Television and is penned by the advertising copywriter who was behind the Caveman ads, as well as other Geico commercials (including the cockney-accented Geico gecko). It is unknown whether the actors portraying the cavemen will reprise their roles in the pilot.

Of course, a pilot order is no guarantee of a series making it to air. Indeed, the majority never make it that far. But if the show does break out, the caveman premise could be a hit with a broad audience, for the same reason the TV spots are so popular--and so controversial.

On the one hand, the spots give people for whom discrimination is a reality a tangible sense of validation of their experience in a fictional, humorous setting. But they also allow more mainstream audiences an outlet to vent their frustrations at what can seem like a relentless barrage of discrimination claims in the news.

Because we can't quite tell exactly what these ads are poking fun at--prejudice's perpetrators or its victims?--the resulting nuanced situations could make for some hotly debated, intelligent TV. The question is could such a premise be sustained over the course of a comedy series' run? Or would the writers play it safe and stick to simple caveman humor?

Perhaps we won't have to wait until the next Stone Age to find out.

Comments (25)
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Apr 02, 2007
I think It may Have a chance then go down Hill I mean it does Sound Funny
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Mar 07, 2007
The idea was good when it was an unfrozen caveman lawyer on SNL.

But this? I dunno. The idea of turning those adverts into a sitcom is so off the wall that I'd have to tune in at least once.
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Mar 07, 2007
This is surely a sign of the end-times...:o
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Mar 06, 2007
hope pauly shore is not in it lol lol
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Mar 06, 2007
Is pauly shore in it?
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Mar 06, 2007
This is ridiculous. ABC must be desperate for new shows.
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Mar 06, 2007
I have a reference to those commericals in my signature currently, but a sitcom based on the characters? Not sure I could see that as something I'd be interested in.
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Mar 06, 2007
You have got to be kidding me; are we that desperate for television shows?
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Mar 06, 2007
Will there be a weird gecko reference?
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Mar 06, 2007
At best, the Geico ads with the cavemen are hit-and-miss with me. I can't imagine having to sit with them for thirty minutes. This explains why "Saturday Night Live" only had that caveman lawyer character every once in a while and for only about ten minutes.
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Mar 06, 2007
tv show is going to overkill the idea, im tuning out
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Mar 06, 2007
The tv spots are great, but I don't see a show working.
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Mar 06, 2007
I love the commercials and a show will be so totally different. If the show makes it, it will need to be hysterical to stay on the air!
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Mar 06, 2007
Hey, at least they're trying something different. I could easily be a flop but the broad appeal done right... It could be the prehistoric Perfect Strangers.
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Mar 06, 2007
Yeah, this one will be a huge hit.
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Mar 06, 2007
I love those commercials, I hope that they get the guys from the commercials
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Mar 06, 2007
If this show is funny, I'll be shocked.
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Mar 06, 2007
flop to the 5 trillonth power.
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Mar 06, 2007
This news is old. Why is tv.com always the last to report things?
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Mar 06, 2007
I told my sister about this and she's so excited.

She loves their commercials.
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Mar 06, 2007
You've got to be kidding me?
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Mar 06, 2007
I thought the commercials are pretty funny.
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Mar 06, 2007
boring
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Mar 06, 2007
Not interested.
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Mar 06, 2007
i didn't know the "TV spots are so popular--and so controversial".
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