Just when you thought it was safe to tune into ITV2 again, the broadcaster, which recently lost Katie Price to Living, gives John and Edward Grimes their very own reality show. Channel executives have decided that people will actually watch a show where last year's over-excited X Factor twins move out of their family home.
The exhausting duo captivated an impressive following during their tone-deaf run on The X Factor, with even Simon Cowell feigning support by the end of their reality reign. And though old-school pop rapper Vanilla Ice failed to propel them into singing superstars Peter Andre has already proved (on ITV2 no less) that failed music careers can work wonders for a TV transition. All they need now is an over-publicised break-up with a famous girl or two. We hear the Cheeky Girls are single.
Home Alone, the tentative title for John and Edward's three-part show is described by the channel as an "access-all-areas pass to their private lives". Frankly the idea makes us shudder, but it's a popular formula for E-list celebrities such as Katie Price and her new fame-seeking husband Alex Reid, who've both been signed exclusively to Virgin Media's cable channels. At least young Jedward, who've always shared a bedroom before now, have a captivatingly naïve charm about them.
TV contestants are constantly offered deals like this because it's proved they can rake in the ratings. Some shows don't last long, like Nikki Grahame's Princess Nikki, but occasionally a person's popularity propels them on to bigger things--take the late Jade Goody for instance. History proves it's usually the reality runners-up that get the most lucrative deals after their introductory show has ended, and Jedward have certainly had more publicity in the last twelve months than their successor Joe McElderry. Remember him?
It's a shame to think that the same channel which recently axed popular US drama Entourage is commissioning mind-numbing series like this. Truth of the matter is "observational documentaries" cost comparably little to produce and still pull in the viewers. With the TV industry still hard hit by the recession it's no wonder we're struggling to launch new, good shows, let alone find the money for half-decent long-running imports. A three-part Jedward show we can suffer, all we ask is that we never turn our TV on to find "Dating in the Dark with Susan Boyle".