Jeff Zucker becomes NBC U top dog

It is official: Jeff "The Zucky" Zucker is the new president and CEO of NBC Universal.

Beginning today, Zucker will take the place of outgoing NBCU CEO Bob Wright, who led the company for 21 years. The announcement was made by Jeff Immelt, chairman of NBCU owner General Electric.

“Jeff will succeed one of the true giants in media--Bob Wright--to whom we owe a tremendous debt of gratitude for helping to build this great media company,” Immelt said in his announcement. “By any measure, Bob is one of the most successful media executives ever. He transformed NBC from a broadcast network into a diversified global media company. He was always able to see what was coming next, whether it was cable, satellite, Hispanic broadcasting, or digital media. Bob’s strategic vision and execution kept NBC growing.”

Zucker also had praise for Wright.

"Bob has been a terrific mentor to me throughout my career, and I am honored to be his successor and fortunate to assume responsibility of a company that is so well positioned for future growth. I’ve spent my entire career at NBC and had the privilege to work with the best in the business every day. I look forward to continuing to work with this talented management team as we take NBC Universal to the next level," Zucker said in a statement.

Zucker joined NBC's Today Show in 1986 and made it the most profitable show on television. In 2000, he became head of NBC Entertainment, and in 2005, he was upped to CEO of NBCU’s television group, which includes USA, Sci Fi, and Bravo.

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