Jeff Zucker promoted

Jeff Zucker is set to replace Bob Wright as chief executive officer of NBC Universal within the week, reports say today.

Zucker will replace outgoing CEO Bob Wright, who has been with the company for 21 years. Wright is credited with overseeing the merge between NBC and Universal in 2004 that created the fifth-largest media company in the world.

Wright will stay on as an adviser for several months, Variety reports.

Zucker began at NBC in 1986 as a producer on the network's Today show. In 2000 he was promoted to head of NBC Entertainment, after which time the network plummeted from first place to fourth as it struggled to replace outgoing hits like Seinfeld and Friends, losing $900 million in ad revenue that year.

In 2005 he was upped to chief executive of NBC Universal Television Group, which includes NBC, USA, Bravo, Sci Fi, Telemundo, and NBC Sports. For the past several months, Zucker has been working closely with Jeff Immelt, president of NBC U parent GE, in what many regarded as the grooming of Wright's heir.

In the past two years, Zucker protege Kevin Reilly has slowly turned around the network's fortunes with buzz-worthy shows My Name Is Earl, The Office, and Heroes.

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Feb 06, 2007
This is a big step for Zucker.
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Feb 06, 2007
I have to say that I love Thursday nights. Scrubs is one of my favorite shows of all time and starting off with 2 show like My name is Earl and the office couldn't be a greater supplement to the line up. If they had more line ups like that, I could see them turn NBC around.
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Feb 06, 2007
NCB has a turn around? Office came from England, Earl is nothing to brag about and the Thursday night lineup is still a mess. Heroes is a TV version of X-Men mixed with ABC's Lost.
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Feb 06, 2007
Good, I think that Jeff Zucker has done pretty well. Hopefully, NBC's ratings will continue to rise.
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