NBC head honcho Jeff Zucker "must see" a pink slip.
At least, that's the opinion of one man's blog. The blog, appropriately dubbed "Fire Jeff Zucker," chronicles the NBC network and TV in general, emphasizing the namesake's shortcomings.
Chicago sports writer David Thomas started the blog in June, during the time CBS was wooing Katie Couric away from NBC's Today Show. In an open letter to Zucker, Thomas lists the reasons he thinks Zucker should be axed.
During Zucker's tenure, the network has tumbled from first place to fourth place among the Big Four networks (ABC, CBS, Fox, and NBC). In addition to letting Katie Couric get away, NBC hasn't created new shows to replace the glory days of "must see TV," when NBC featured Friends, Seinfeld, and Frasier. Now, it has too many reality shows and isn't nurturing a sitcom like Scrubs.
At the same time, Zucker was promoted from president of NBC News, Entertainment, and Cable Group to head of NBC Universal Television Group. NBC Uni is owned by General Electric.
In an interview last month with Media Life magazine, Thomas said he didn't think his blog would put Zucker's job in peril.
"Well, as has been pointed out a few times since we started, the industry often rewards mediocrity. So maybe he won't get fired," Thomas quipped.
Showbiz fortunes change on a dime, and networks have often had comebacks after down years. ABC was a perennial third place until Lost and Desperate Housewives helped them rocket forward to within striking distance of CBS's ratings crown for overall viewers in the 2005-2006 season.