Jessica Simpson heads to Baywatch movie

British newspaper The Sun reports that Jessica Simpson has signed on to star in the Baywatch feature film. Simpson will play Casey "C.J." Parker, the voluptuous lifeguard played by Pamela Anderson in the series.

Newlyweds star Simpson made a splash last summer when she donned Catherine Bach's cut-offs for the Dukes of Hazzard movie. Currently, she is filming Employee of the Month with frat-boy comedian Dane Cook. Now, the platinum-tressed chanteuse moves up several rungs on the TV-to-film hottie ladder.

Producers told The Sun, "Jessica has all the assets to make Pam's part her own."

Baywatch told the story of the brave and noble lifeguards of Venice Beach, California. When they weren't saving people from drowning, they themselves were trying not to drown in oceans of personal dilemmas.

While never a critical darling, Baywatch ran in syndication for 12 seasons and launched the successful spin-off Baywatch Nights. The show was also a huge hit overseas, and let star David Hasselhoff enjoy a smash-hit singing career that peaked with the number one hit on German charts "Looking For Freedom," which he sang atop the Berlin Wall during reunification.

According to the reports, Hasselhoff hasn't signed up for the movie yet but producers are hoping he will. The actor, who is enduring a messy divorce battle with his wife Pamela, may be sending a subtle "I do" message to the filmmakers--he showed up at the beach this week wearing red swim trunks similar to those worn on Baywatch.

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