Lost mystery sponsored by soda

The mystery of Lost has been solved: It's all about branding.

For the past two weeks, a mysterious commercial for a fake organization called The Hanso Foundation has aired during the show. It is part of the giant global game called The Lost Experience, which features online, mobile, print, and televised components that give clues to the mystery of the Lost island.

Some sharp-eyed "Losties" have noticed something about the commercial--corporate sponsorship. Small text that briefly flashes onscreen indicates that while the ad may be a part of the game, it is "Sponsored by Sprite."

At the end of the commercial a message tells the viewer to "Go to www.subLYMONal.com for more information." (Lymon, as in "Sprite has the taste of lymon.")

Once on the site, the word "Obey"--as in "Obey Your Thirst with Sprite"--is surrounded by glowing blue TV screens that the user must turn into glowing green TV screens to unlock a message. The message has nothing to do with Sprite (so it seems).

The Lost Experience fits neatly into the viral marketing world that networks and companies envision to outfox TiVo.

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True - it is viral marketing. But I didn't fall for it, so I feel good about myself.
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Also, you dont have to enter the Drs name.. Any name will work with the Password, the site is being hacked by a hacker helping you uncover everything.. After your logged in.. go to Joops corner and send him a message.. Then find the world map and do some clicking to find something else.. There are a few other things but Ill let you find them on your own.
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Ok look.. This is a site that will have further secrets later that will help people who are intrested in unlocking the secrets of lost.. The Hanso Foundation Website was also created for this. If you dont understand or dont care.. then dont diss it.. I think its a great idea for the people who made lost to get fans more interacted in the show.
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that's insane
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lol
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I am finding the experience fun.
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I am finding the experience fun.
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This is strange. I have already found the info everyone here has listed. Is there anything to be known that hasnt been mentione dhere yet?
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I think it's hilarious and I admit I liked to follow the clues online. If you want to do it you can follow the clues, too.

Go to http://www.sublymonal.com (the sprite site). Click on each tv screen until they glow green (the number of clicks are the same as the lost numbers). When you've clicked them all, you will see a code: Heir Apparent.

Go to the Hanso site (you can click this from the sprite site), it's very tiny under the wording at the bottom of the screen with the code.

On the Hanso site, sign up for the company newsletter. Use the name Dr Mittelwerk and enter the password: breaking strain. This will log you in as a Darma employee.

Then go to the company bios and in a box on Dr Mittelwerk's bio you enter: Heir Apparent

After you do that go to the monkey's page. Chat with the monkey. Enter the numbers.

It's all kind of weird and kind of like THE RING. You can log in from time to time on the site for new info from Persephone.

I think it's fun. Who cares if it's from Sprite. I'm not going to Obey anything. lol.

Check it out.
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visit http://thehansofoundation.org/index.html#section=bios it is the hanso web site on a news letter sign up page it tells you to type in a screen name and the next. but it all goes wierd and this thing says can you read this you read this [screen naame] and then type yes. it then says it me persephone you then type in anything that you want and then it says call the call section in the tv add and the everything goes back to normal
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i went tothe web site and tried it and once you have completed that there is a t.v with a message in it and under the t.v there is sum writing and under the writing there is a link to the hanso foundation web site
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For those wondering (and clearly the writer of the article should be), this was built to tie in with an interactive experience created around Lost.

The Hanso commercials that aired (the first one two weeks ago was sponsored by ABC btw) pointed users to a site www.thehansofoundation.org and gave a phone number (in US 877-HANSORG). The first week, callers pressing option 1 (General Info) on the phone number heard a message get interrupted by persephone giving callers the password 'breakingstrain' which works on the newsletter portion of the site. The sublymonal link gets the password Heir Apparent (typed as heirapparent) which works in the Executive Bio for Dr. Thomas Middlewerk (sp?).

For more details on the "Lost Experience" there is a wiki that covers most items discovered so far. http://jayandjack.com/wiki/index.php?title=The_Lost_Experience .

Also, this is not the first time such a thing has happened. A similar game was built around the movie AI: Artificial Intelligence (check out www.cloudmakers.org for the story on that).
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Has anyone found the phone number to the call center Persephone mentioned?
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I like it.

Thank Tv.com for the commercial!
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cool:)))
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This is disgusting, call me naïve but I'm so disappointed...
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After it gives you the message click under the text at the bottom of the screen it take you to a website tat I have no Idea what it is for ?
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After it gives you the message click under the text at the bottom of the screen it take you to a website tat I have no Idea what it is for ?
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Very strange. Both sides win...we don't watch ads during the show but they still get us to talk about it later when were on the internet...
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MUST OBEY THIRST....DRINK SPRITE! BLARGH!!!!
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Totally bizarre. Amazing the lengths that corporations will go to to "market" their products...
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the message says code: Heir Apparent.
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That is stupid!
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Code: Heir Apparent (i dont know what it does)

Go to the Bio/Exec thing and click on Doctor Thomas (there is a space to right stuff in no matter what I write nothing happens)

Go to Newsletter (Sign up): this is how you should type to see anything.

Entre a screenname:

You:(any name) : click "next"

It:Hello (any name), can you read this?

You: Yes : (press enter no other word works it will say goodbye otherwise)

It: Okay it's me Persephone what's the password?

You: (anyresponse) - the code does not work and I dont know what does but after you type it says

It: Call the call centre in the tv ad section

I dont know what to do after this I just can't seem to get anything else working.

Oh and also I noticed I dont know if anyone else did but where the time is at the top, I dont know why or how or when, maybe its random, but the time will say OB:EY and if you click it its a link to the sublyminol sight.

Happy hunting and look post if you find anytihng new please post.
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who cares the show is still good and sprite is good too. or is this just the mind conditioning talking :D
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Now that "The Lost Experience" leads to a Sprite commercial, it is more important that ever that we go to the site. And press the button. No button is bad.
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The "lost experience" just keeps getting better and better...
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yeah taht site has nothing to do with sprite its all about that code
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"The Lost Experience fits neatly into the viral marketing world that networks and companies envision to outfox TiVo."


Sounds like the paranoid postings of Colin again lololol

OMG BREAKING NEWS!! Fake hanso advert funded by a real advertised product!

so what? nothing on the site advertises Sprite at sublymonal.com or hanso site and from what you said about the advert nothing other than a small message saying "Sponsored by Sprite" which is very barely advertising.

How many of your favourite TV shows come up at the start of the show with a quick mini advert and a message like for example "X-Files Sponsored by Gulp" or "The Simpsons Sponsored by Dominos Pizza" or stargate & star trek always sponsored by THQ and what ever their latest awful FPS game of the month.

The Lost Ad afaik didnt even have a voice over saying it was sponsored by Sprite or show their Logo (Which is the most important part of all adverts as it creates recognition) but used a small text message which wasnt displayed for very long which lies in the category of Sprite paid for this ad and more importantly, timeslot, and thats about it.

This just seems to be another of EMO Colin's moans about Lost or 24. COLIN HAS JUMPED THE SHARK!!!

Heck I bet most people, including myself as I didnt see the advert, would have never known about the Sprite connection if it wasnt for Colin Mahan's Advertising for Sprite.


P.S. Nice moan about advertising on this advert covered TV.com
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the code is heirapparent. go to hanso's site to the exec. bio page and click on the second pic. there will be a field you can type in contained in the bio. type the code in it and press enter
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Kind os a stretch...
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That is crazy!
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Strange....I'm from England so wouldn't understand! But somebody could fill me in....
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So in the next supply drop, are the Lost cast going to get a whole bunch of Dharma-Sprite cans?
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Typical
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I cant even acsess the damn message!, what does it say???
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but once you unlock the message you get a secret code and you go to another site to enter the code and you spend all day searching for clues and you drive yourself crazy.....


....and I bought a Coke after visiting the site (no Sprite in the vending machine). I'm not even a soda drinker. Oh the power of advertising!
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Why would you expect anything less? With the advent of TiVo and bittorrent, companies have to find new avenues for advertising.
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disgusting!
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