Mars officially axed, fans prep candy

Apparently, one miracle for the month of June was enough for the television gods.

Last week, CBS changed its decision to cancel the postapocalyptic drama Jericho after fans banded together and bombarded the network's corporate office with tons of nuts. The campaign was based on a quote from the series finale, and gave hope to fans of other recently canceled shows that they, too, could make a difference.

As Veronica Mars fans prepared to engage in a similar effort for their favorite program (see below), series creator Rob Thomas says there won't be a second resurrection.

"I'm afraid I have to report that Veronica Mars is officially dead," wrote Thomas in an e-mail to TVGuide.com's Michael Ausiello today.

Before Thomas' fateful words, the show's future was still up in the air even though it was left off the CW's 2007-2008 programming schedule. At the CW upfronts, execs said that they would make a final decision on the show around mid-June, leaving some hope among the Mars faithful.

Thomas does insinuate that the show could live on in other media, though, and that CW shouldn't have given false hopes to fans.

"[Veronica Mars is gone] at least in TV show form," he says in the e-mail. Thomas previously said that he was considering writing a Veronica Mars film script starring the titular detective in hopes of tying up loose ends and giving the property some closure.

"I'm not sure the CW should've given the glimmer of hope," Thomas continued. "I think [CW president] Dawn Ostroff genuinely would have liked to have continued on with a version of the show, but there was too much resistance around her. At the end of the day, it would've been kinder had the band aid simply been ripped off rather peeled away in than this agonizingly slow manner."

With its life on the line, fans of the show were preparing to take a page out of the book of Jericho's supporters. Like Mars, Jericho was abandoned by CBS and presumed dead. But after fans rallied, CBS changed its mind and decided to give the show at least another half-season run.

The Web sites SaveVeronicaMars.tv and the Scramble Network are working together with The Indian Foodstore to send off Mars bars and marshmallows to the CW's offices in Burbank by the truckload, in order to get the attention of executives. The campaign allegedly even exhausted the US supply of Mars bars (Mars stopped making Mars bars a few years ago and renamed it the Snickers Almond bar), forcing some to try and import the candy from the UK.

"The goal of the campaign is to renew the show for a fourth season," Gil Sery, the manager of the Save Veronica Mars campaign, told TV.com. "To date we've raised $2,522, we've bought 2,040 Mars bars, $4,848 Snickers Almonds bars. Also, there's a quote from the pilot of Veronica Mars where Veronica Mars is compared to a marshmallow, so we've bought 438 pounds of marshmallows."

Sery is also asking Mars fans to go online and purchase the finale off of iTunes tomorrow, launching it into the top download of the day and show execs that there is still a great demand for the show.

"We'll take Veronica Mars in any shape or form that the CW chooses to put the show in," says Sery. "We even took out a half-page ad in The Hollywood Reporter saying [that]."

When asked about the campaign in light of Thomas saying the show was officially canceled, Sery replied, "Well Jericho was once officially canceled, too, wasn't it?"

Veronica Mars debuted in September 2004 and the series finale aired late last month. For more on Veronica Mars, read TV.com's previous coverage.

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It had such a big fan base too! Lots of people loved VM, I'm sure it would've bounced back if they kept it on.
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I always watched VM every Tuesday without fail, and I just TIVO'd the other shows. Regardless of the show Kristen Bell is going to blow up.
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Im sure they didnt have "Friends" type ratings, but it was THE show I was looking forward to this season! I am so pissed off that it was canceled. What the hell is the deal anyway!!!
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CW is really staring 2 suc! wut's goin on down ther?
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how could they do this??? this is the koolest show! how could they just cut it off!? this is CRAP! they can't at least have one last show and give her fans some form of closure!???
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Veronica Mars is the best show. I am sixty-six and thoroughly enjoy it. I enjoy many shows but VM is in my top five. I will miss it.
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waiting for VM come bake~
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It feels like a lot of good shows gets canceled by the simple fact that its not in a good time slot compared to other shows.

Like putting a new show at the same time OC started their second season after the blasting first one, what could the result be?
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The CW execs who scheduled Veronica Mars up against the likes of House and Law & Order are the ones ultimately responsible for the show's failure. They put a great show in one of the toughest timespots on all tv, and then cancel it without at least putting it in a more favorable time slot when it founders? Shame on them, and on their supervisors who stood behind such poor judgement.
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Cancelling shows like this is why the CW has crappy ratings. They need to get used to the fact that they are not going to get the ratings that ABC, CBS, NBC, And FOX have. There are not enough over the air stations that carry the CW. But cancelling shows like VM and threatening the Axe on shows like OTH and Supernatural is a good way to get rid of the viewers they do have. I think were all tired of CSI and all its versions and spinoffs on the Big 4 networks, as well as thoughtless dysfunctional family comedies. I thought the CW offered something Unique. We'll all have to see if the execs made some good decisions come fall.
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I'm sorry these ideas didn't work. But I have to admit they moved the show into just the Veronica show for most of the episodes and it didn't work. When they had it work as an ensemble cast it worked! What's the point of having other characters if they just do bit work instead of having them truly do something. The finale worked and so did the one where the sheriff died. But then again, that's when the show was acting like an ensemble cast.
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Aww I really hope VM countinues. It´s my favorite show on TV right now :(
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Yes The CW has proved that they are a bunch of short sighted gits... Sadly it doesn't look like we'll ever get our beloved Veronica back on the telle, but if you would like a movie to celebrate the awesomeness of Veronica Mars and give us all some much needed closure please go and sign the petition today then head over to the SaveVeronicaMars offices and join the movie ticket campaign.

http://www.petitiononline.com/vmmovie/petition.html
http://www.saveveronicamars.tv/
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Boy, the list of reasons to continue watching TV are getting slimmer all the time... one more reason to start downloading stuff, thanks to CW.
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I can't believe it, I love this show. Hopefully there will be a film to wrapp up the story line. Thankfully Trouble is still showing the 3rd season over here in the UK. I'll be sad to see vmars go!
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The CW is to blame for not giving Veronica Mars the promotion it deserves. This show was one of the best the network had to offer, but it was poorly marketed to the potential viewers it could have attracted.

This article says it all... go read it and vote for yourself.
http://www.cinemablend.com/television/The-Clicker-Thinks-The-CW-Failed-Veronica-Mars-4311.html
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It's a shame that the show didn't get the viewers needed. Mars Bars was a cute idea though. I certainly hope fans of Supernatural don't have to go through this next year.
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I am so hating the CW right now. I can't believe that they would actually cancel such a great show. apparently us, the fans, aren't enough for them.
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My hopes are dashed for a movie wrap-up! Rob Thomas has moved on to another show.
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I'm completely through with The CW! This was my fave show on the network. I watched Smallville and Supernatural, but I hate CW so much now I refuse to watch!
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I agree, sorry but vm is one show I can watch. Gilmore Girls is gone. I'm so sad. Kinda in denial, still hoping. Cuz when u love some1/something u always have hope.
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While it's sad to see that VM seems to be getting the final axe in the back, I will have to say after seeing what happened with Jericho, it's surprising that companies seem to FINALLY be listening to fans.

Suffice to say, if a similar situation arises with Supernatural, I will be the one of many to go to wherever the CW offices are and do whatever it takes to make sure THAT stays on air.
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very unlikely that v mars will be saved but...i'd love that happened! i love her character.

and..ahaha. here in europe we still have mars bars :P
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Two more official days left...one can still hope!
Otherwise I'm an ex-CW viewer.
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The CW does suck. VM and GG are cancelled. Supernatural and OTH were in danger of being cancelled. I hate The CW. I loved VM. I would have loved to have another season or 2.
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I still waiting for a miracle!! I love VM so much! Its cant be gone!!
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I really don't even like most tv shows, but I loved VM, now there's really no reason to turn on my television.
If the CW has any sense and sees that VM has a real following and tons of great feedback, hopefully they could change their minds...though sadly, I doubt they will.
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i honestly don't care one bit..i tryed watching the show once and i hated it. it was the right idea to axe it!
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CW = idiots! Wrong move. RIP VM. Ill miss you
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CW sucks....
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Arhh...this really sucks, it like one of the greatest shows ever and its been cancelled. Dang it!!
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[quote] You can't cancel all the good shows... Especially when you keep the crappie ones!! [/quote]



My thought exactly.
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Stupid CW... Now I'm a little pissed... What am I supposed to watch now? You can't cancel all the good shows... Especially when you keep the crappie ones!!
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NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO well at least for the minute Troble are still showing the 3rd series here in the UK.
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Wow, now there is no reason at all to watch CW. *thumbs up* >_
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I am really done with The CW network. What are they trying to do exactly? I already miss Veronica.
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When I heard the first that this sries might be axed, I knew deep down it will happen.. It is a shame really cause this a really good show.
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BRING IT BACKKKK!!!



*cries*
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I'm a big fan. It cannot be over!
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Thats pretty messed up I was hoping for the show to return, this makes me want to go protest with the other fans but since its going off I just have to let it go, VM is a great show
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Even though the past season wasn't up to VM's usual standard, I still hate to see the show go!
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Oh & making a movie will never happen. This is because they'll loose money on it. You can't make a 'straight-to-DVD' movie for 15 people...
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It's a shame. She is pretty cute.
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CW really doesn't know quality tv like CBS now do they?
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I hate to see VM go but I felt the last season was disappointing. It was horribly disjointed with the air times and I didn't enjoy it as much as the first two seasons due to the lack of a constant underlying mystery. I think a movie would be nice to tie up the loose ends but another season might be a step too far.
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He better make the movie then. I need some closure.
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The CW sucks. Rest In Peace, Veronica Mars!
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I hate the cw too!! wahhhhhh. :( I'll miss veronica mars, fave and best show on tv ever!!



Jay!!
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I HATE CW FOR CANCELLING VM!!!!!!



:cry: :cry: :cry: Veronica Mars!!!!!!
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I think it's way too late at this point, I'm guessing most of the writers, cast, and crew have all moved on to other projects. Just seems like a desperate attempt from VM fans to get something going just because Jericho fans are successful in getting their show back.
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